BetEnt Fined $414,000 for Underage Advertising by Dutch Regulator

BetEnt, a subsidiary of Entain, has been fined by the Netherlands' gambling regulator, Kansspelautoriteit (KSA), for running advertisements targeted at young adults. The KSA imposed a €350,000 ($414,000) penalty on the company for promoting its online sports betting services in a manner that could appeal to individuals under the age of 24.

The KSA stated that BetEnt's advertising campaigns featured individuals who were young and trendy, which could potentially entice underage individuals to participate in gambling. Furthermore, the regulator discovered that the company's advertising methods failed to adhere to Dutch advertising laws.

In response to the fine, Entain stated that it acknowledges the KSA's findings and has taken appropriate measures to address the issue. The company also highlighted its commitment to responsible gambling and stated that it will work diligently to ensure that its marketing practices comply with all applicable laws and regulations.

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