I think, great writers are able to reach the reader's mind well. Yes! Of course, what the reader likes and what the reader doesn't like.

Good! What do readers like? Of course, readers want to reach the content quickly. And, you are right about simple sentences and simple paragraphs will make the reader's mind feel light to keep reading it.

Besides all that, the reader likes to be entertained by the writer so that his heart is happy. I am not saying that the writer must bring a funny topic, but a language that must be funny so that the reader does not feel bored to understand the author's concept.

And many other things that the writer likes, including text structure, linguistic elements, and text typography.

Thank you @artguru! Never get bored teaching us.