Some solid advice when evaluating the potential of an ICO.I also like to look at the roadmap, the whitepaper, I check out all the team memebers linkedin pages to see if they are legit and have real experience

I also check out forums on reddit and bitcointalk to see what they have to say and try to engage with the team via linkedin, telegram, discord or email

Finally i look at their allocation is it premined allocation, what will be the circulation amount and what will be the total circulation and then finally look at the market cap they proposing to go after