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RE: Why did Trump win?
I agree. She could have taken the whole campaign to the next level with a view toward the future, and ourgrowing technological world and all the opportunities it could bring. They also missed the chance to really get the word out about all the great things the Clinton Foundaiton does around the world, and perhaps they could have promoted some outreach and solutions right here in US. That would have been very inspirining, but the PR/marketing just wasn't there leading to the other side being successful at painting the foundation as something mysterious.
It's unfortunate.