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RE: Should We Care About The Number of Followers? How Are Followers Gained? Let's Discuss!

in #followers7 years ago

The issue here is not FOLLOWERS but more about ENGAGEMENT. I used to work for a social media influencer company and we always laughed at users that had millions of followers vs another person with 10,000 followers. Unless your Kim Kardasian read on.
Its NOT about the Follower count its about the quality of the follower. Sure you can be a Banfield with 200k followers but do they all vote for his posts? What really needs to happen is you need a quality audience.
Here at steem it seems there are significant flaws in the community due to followers.
Prime example... I have 10,000 followers and get 100 likes. is this a good Engagement? depends on the followers vs a user that has 500 followers and gets 200 likes. way better engagement.
At that company we always used the 1% rule. if you can get 1% of your total follower count to like your posts you have the Average that a normal user gets. and if you can increase this to 3% of your audience then you're great. the problem here is that the mechanic to vote that has a price attached to it creates value... whats worth more a user that posts and gets a $20 vote from 5 people total or a user that gets 300 votes worth 2% total of $5. The thing here on this platform i have found is you need to have quality people that appreciate the content you produce.
Problem is the platform is so difficult to retain followers and their posts that you have NO idea when they post or when to access it to comment organically as well.

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Excellent comment and such a valuable knowledge. The 3 % figure came to my mind from email marketing studies that I read when I was actively running my WP blog. It is true that not all followers are actively engaging all the time.

Engagement is the keyword here. To summarize your point, the percentage of engaged followers is what matters the most.

Thank you for the comment.

lmk if youd like the equation to calculate the engagement rate of posts based on users. the problem here is that many times there are automated votes as well that arent organic so that disrupts the organicness of the engagement. comments tend to rate higher on posts, and votes usually are less... youd have to download a 3rd party plugin to see what the weight value is i think