The HR Market and How OUNA is Different

Lay back, take a nap. Your car is hurtling forward at 70 mph but why should you worry? It can drive itself after all and road trips are tiring. Too bad you forgot to 3D print a thermos for your coffee before you left home.

Alright, that future is still is a few years away. But it’s a given that technology will get us there sooner or later. Driverless cars and 3D printing are perhaps the most obvious of the emerging technologies that are poised to radically upend their markets. But there are other, less salient ways that technology is set to overthrow the standing order of economics. The real question is: What can humans do better than robots and algorithms? Not much, as it turns out. And the unassuming field of human resources is no exception.

Not only can technology reconfigure the HR industry, it most certainly should in order to capitalize on a rapidly growing market whose efficiency and success is critical to nearly every other economic endeavor. Expected to be a $284 billion industry by 2020, HR and recruitment services are clearly pivotal to businesses and their success. After all, how can you expect to maintain a growing company without the right people filling the right positions?

But the industry is old-fashioned. While the rest of the economy is moving forward into a new technological era, recruitment today is mainly performed as it has been even before the internet: face-to-face interviews, letters of recommendations and a final decision made by a fallible human that may come after a months-long process.

OUNA and the technology solution

Some have caught on to the potential for technology to transform the HR industry, with the HR software market projected to grow by 2.4% annually to hit $9.2 billion by 2022 — solid, but still modest growth.

OUNA blows the lid of the potential applications of technology in the HR industry, promising to increase the speed and success of recruitment by using a powerful algorithm that has proven itself efficient in matching employers with candidates based not only on previous experience and education, but motivation and personality as well.

Recruiting in this fashion expediates the hiring process and ensures that new employees are more likely to stick around and perform well as satisfied members of the team. And while other software exists to supplement the efforts of recruiters, OUNA has gone the extra mile to integrate blockchain technology into the hiring process, adding a new layer of reliability and trust to bringing a new employee on board.

Algorithms and other technologies are already pushing the world into a new age. HR needs to keep up and OUNA has the answer.

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