Well, I'd love to see these guys succeed. But they got trapped themselved into the most made mistake for a startup. Trying to build more than one critical element at the same time. The backend distributed alghorithm is one thing, creating a marketplace on top of that is another. Not to mention Selling/Renting copyrighted material is not as easy as these guys suggest. Who approves if the content is solely yours and not copied from someone else's? Digital music industry spent nearly 20 years to be ended up something like spotify. I quote from LBRY FAQ as for uploading copyrighted material. "That said, a user who initially uploads infringing content to the LBRY network may be liable for civil or criminal copyright infringement under their local laws." Local laws ? What happend to distributed, trustless architecture? Cryptocurrency is really interesting, it made people think that they can do "anything". However, the reality for any startup is that no matter what how perfect you make your strategy or even your execution, the world will not be changed overnight. People need time to get used to it. It took a decade for people to really utulize internet after the dot-com bubble. It will take another decade for people to really understand what blockchain is. During that time, %90 of all of these startups will fail for numerous reasons. Just like I said at the beginning of this writing, I'd really love to see these guys make something, but as of now, it's standing solely as a theory.