He was born near me and speaks like and acts like several people I grew up with. I am particularly bothered by him because I feel he may have actually been 'borrowing' things from my work - which I fully admit contains references from time to time to work put out by other people. The problem is that he twists it all into something that it was never intended to be - just as occurred with spiritual teachings throughout the ages, resulting in the system that he claims to be against now.. :/

This is the post I covered "i'm lovin it" in on Steemit:
https://steemit.com/psychology/@ura-soul/heartlessness-and-mass-mind-control-through-tv-advertising