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RE: How Pokémon Go became so popular
I think the variety of cute and interesting monsters really makes it a fun a game to play. Even if you don't know Pokemon, it's intriguing to walk around and find something magical.
Hehe I see your point, but I'm not sure if this would have been as intriguing if there where a totally new magical creature world. We have seen alot of companies trying to get a hit with new types of collectible cards, but flopped, because they never got the traction. It's kinda what Ingress experienced aswell. There you collected shards and other things and tried to fight for stations