Google launches shopping website for Indian users

After several months of working, Google has now launched shopping search experience for Indian users. ET had first reported that the Shopping tab will be piloted soon, preceding an undeniable dispatch before the end of the year.

To cater to the shopping experience and personalize it, Google has added a Shopping Home page, a Shopping tab on Google Search and in Google Lens.

'Shopping Homepage' will enable shoppers to search over multiple item categories, and browse products with features like price drops and products based on ubiquity, reviews and that's just the beginning. The experience will likewise be available as a Progressive Web App (PWA) for entry level phone users.

Planning to enhance the experience, the Style Search in Google Lens will render a visual way to deal with discover products.

While Google already runs a Shopping tab in over 30 countries, this new feature is expected to develop more engagement and also drive more conversions.

In the company blogpost, Google likewise said that its Merchant Center that for the most part caters to merchants would now be able to be used by anyone to transfer item details free of expense. Further, it will presently additionally be available Hindi. Moreover, even shoppers can search both in Hindi and English.

Currently, Google has partnered with e-commerce players like Flipkart, Pepperfry, Snapdeal, Shein, ClubFactory and that's just the beginning. However, besides the e-commerce players Google has additionally tapped into its large network of registered little and medium enterprises or SMEs and has partnered with retailers all things considered.

The company will likewise be relying on machine learning to improve the personalized shopping experience over time.

Surojit Chatterjee, Vice President - Product Management, Google, stated, "With this launch, our aim is to support the entire retail ecosystem, from shopping sites and large retailers to small local shops, and give them the tools, technology and scale to thrive in today’s digital economy.”

With the developing e-commerce industry in India, this announcement was foreseeable. With 80-85 million online shoppers, India makes a huge market for the tech goliath. The announcement likewise comes when Google is confronting challenges from declining promotion revenues. Reportedly, Flipkart and Amazon had additionally reduced their promotion spending on Google by as much as 30%.