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LOL. I thought the exact same thing. But I can tell you why it is so popular. When the kids are little the games are done in under an hour. Even now at a higher level they are still less than an hour and a half. If you have ever sat through a 3 hour little league baseball game, you will understand the draw.

True. Our cheerleading when i was a kid was longer than that I think, not counting entire weekends (or weeks when we went far out of state) for competitions.