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The direction from leadership and whales, if there is any, would be a serious problem. If people seemingly in charge are telling people how to post and those people are investing time into their post, and then they fail... That's going to annoy, aggravate, and drive people out.

Why follow one format when it does nothing for you and you could have used your own voice?

Agreed. People are frustrated, and when you give people advice and it doesn't work. Stop listening. Yet, keep trying new things.

Then it just boils down to, will they try new things jn the place that frustrates them or somewhere fresh?