Beginner’s Guide to TikTok Marketing
If you are a small business marketer that hasn’t taken a second look at TikTok, maybe it’s time to do so. While TikTok originally started out with lip-syncing clips and other humorous videos, it’s quickly expanded into something quite substantial and a platform you should consider putting a few marketing dollars towards. Keep reading to learn more about TikTok and why it might just be the next tactic in your marketing arsenal.
What is TikTok?
TikTok is the leading destination for short-form mobile video. It hosts a variety of short-form user videos, from genres like pranks, stunts, tricks, jokes, dance, and entertainment, with durations from 15 seconds to ten minutes. However, businesses are starting to hop on board too. It is liked and used by several celebrities. The app has paid partnerships with several celebrities who promote the app to local audiences. Founded in 2016, TikTok has gained immense popularity over the last few years, providing a wealth of content, entertainment, and information for over eight hundred million monthly users in over 150 global markets.
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