How world changed from 3D logos to 2D,in an overnight!!
In 1997, google introduced their first logo and it looked like this,yts…
But after going through few redesign ,at the start of the century ,they landed on this 3D logo .
3D logos were in the great demand in the early 2000s .But fast forward 10 Years and logos started to look like this in 2D
And now everyone was shifting themselves from 3D to 2D and before we knew it,3D logos were a thing of the past.
But, did you ever wonder why we had the sudden change to flat design?
When you’re searching the internet today, you’ll scroll past a lot of the same logos over and over again .Head to google and you see this guy
Open instagram and you have to click this logo of insta
The thing these logos all have in common, they’re all in 2D.
In the mid 1990,the logos were for the most part all flat design.They were simple,clean and 2D.Rather than just trying to get the names out there, companies realised how impactful symbols were.They started to put a lot more thought into the design process.
With the 1970s came CGI and from there,logo started to come to life .But the real change at the turn of the century .Adobe developed in design and photoshop and digital graphic design tools were at everybody’s fingertip.
Logos were going 3D.In the early days of the worldwide web,people started to use internet for every little thing .Designers wanted to help people easily navigate these new devices.
They used what’s called skeuomorphism,when we’re talking about user interface design means making digital features resemble real life objects.The save icon is skeumorphism .But after we stopped using the floppy disk in real life ,it became less so.
Skeumorphism was brought to life by using gradients, drop shadows and fake textures to mimic depth.
People were teetering between flat and skeuomorphic design for a little bit before the world changed overnight literally.
On september 18TH,2013.
Apple ios updated overnight to ios7 and we woke up to flat world .At first ,people were not happy with the new operating system.They didn’t know what was clickable and what wasn’t.More than anything ,who likes change? The glossy textures from the operating systems before it were gone .All the apps had 2D designed icons.
That meant logos needed to switch to 2D to keep up with the times.Logos everywhere started to change from 3D to flat design over the next few years.
Not only was 2D perceived to be easier for users,but it was also a lot easier on the designers too.They can create logos that are high quality but required less time to make,and a simple vector design can be expanded and shrunk for any device or medium easier than 3D logos ever could be.
Today, almost everything we see around the internet has a flat design like all branches of design,logos are cyclical.
What will these logos look like in the future?It’s hard to tell,but for now,I’m just hoping I don’t wake up with a whole new interface on my phone.
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