They get us because they create a loop with the process and then the loop becomes a habit in our brain. Once it becomes a habit, then we do it without thinking and that is what they want. That is why facebook spent so much money for instagram because instagram had perfected the habit loop. They are using artificial intelligence to better predict our behavior and then use it against us. That is why I do not use either. Read the book habit and you will learn about this dirty secret they are using against us.