Native Video Box and AdHive Partner for Content, Influence Marketing and Innovative Distribution

Achieving tangible and natural interest is the ultimate goal of digital influence marketing. When it works, it can attract the best original content that the public desires, but it is an ecosystem in which all actors must work in harmony. By harnessing all the possibilities of blockchain and artificial intelligence technology, NVB and AdHive are on track to revolutionize engagement with online content. The reality of today's digital marketing strategies, which are 20 years old, is that advertisers have become increasingly adept at following the habits and preferences of their target audiences. But in our vast digital stratosphere, it's sometimes nearly impossible, and always expensive, for advertisers to find real creators of quality content that can connect brands to their ideal customers. Advertisers also encounter other obstacles: intermediaries demand high brokerage fees, and fraud and evasion remain major problems in the online marketing ecosystem. Nowadays, the most common method of escape for internet users is advertising blocking , whichcould lose up to $ 27 billion online advertisers by 2020. The fraud, meanwhile, would have lost as much as $ 7 billion to online advertisers just last year, an amount that represents nearly half of the marketing investments for the year. With NVB, AdHive's smart contract system will ensure that fraud is a thing of the past, because its AI identifies when an influencer has completed a task for an advertiser, and will only make the payment at that time. . The platform searches for native videos that are appropriate to the target audience of the advertiser. This is where NVB comes in.

The NVB platform is a blockchain-based, distributed video distribution system that uses deep learning to enable site managers to find relevant video content and offer it to their visitors automatically. The artificial intelligence widget of the platform also includes videos that offer different types of video ads such as in-stream commercials or content-embedded product placement. The project is like an intermediary that matches content to customer needs based on the theme of a website. Since NVB's platform is very simple to use, the company can share up to 75% of its revenues with producers and publisherswho use his platform. It's the kind of fast, intuitive technology that digital marketing needs, and strategic partnerships like this one will ensure that the company delivers on its promise.

According to NVB co-founder and CEO Andrew Shishow, "Our partnership with AdHive brings to NVB a wealth of quality content that is constantly being renewed, which the system can then offer to our users. For its part, NVB will offer the AdHive community a new audience, which will allow them to rely less on major platforms like Facebook or YouTube. Our collaboration will help us achieve our goal of building a critical mass of users who can connect with the best partners to achieve their own goals. "

It is currently the last week of the ICO's Native Video Box, and the announcement of their strategic partnership with AdHive indicates that they are well on their way to achieving the goals of their roadmap, including their plans to start scheduled sales via their Supply Side Platform (SSP) at the beginning of the summer. The sale of their tokens will end on April 29, 2018. For more information about NVB, visit nvb.digital .

You can learn more about AdHive here .