If there is no return on investment, you do not have a business project,...

That’s true! But its also true if only one out of thousand ideas works, it’s definitely worth trying all 1001. Motivation is as well very important. If your motivation is (as you mentioned) just to look for an easy handout, it’s wrong. If your motivation is “believe” in your project being successful and profitable, that’s completely diferent story. I say go for it. People with the right motivation can reach anything, even a miracle. I wish you find the right people with the right idea and motivation. I believe you are looking in the right place. Unfortunately I also noticed when Steem price goes south, people loose their motivation as well.