Privacy & Programmatic: MAD's Privacy First Approach - Blockchain

in #adtech • 7 years ago

Consumers have long demanded privacy online and with GDPR and other new regulations, advertisers and publishers are catching up to meet these new standards.

Powered by blockchain and AI technology, MAD is building a protocol with privacy by design, allowing advertisers to effectively reach their audience without compromising the privacy of consumer data. Led by thought leaders in the media and blockchain space, Project Lead Adam Helfgott and Zynga co-founder Tom Bollich are re-thinking how advertising works -- from the ground up.

Watch this video here to learn more:

#advertising #blockchain #ads #cryptocurrency
7 years ago in #adtech by
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