RE: Programatic Advertising - for Steemit.com
Yes! Yes yes yes! I am happy someone who is not me is taking the time to explain how advertising on Steemit can be beneficial to everyone and very profitable for Steemit. If they go as far as create direct relationships with relevant brands and advertisers to put in their waterfall, and add more ad networks that are more relevant to the target audience - AdSense will catch the leftover and all that Steemit traffic can be monetized while the audience gets relevant content.
That said, I am still in favor of a steemit-based own content in-feed promotion system as a source of revenue. How cool would it be if promoted content in-feed was tagged as such and the tokens "burned" like the "Promoted" is supposed to work? Burning token raises value, and people are already using bidbots and votebots for promotional purposes. Bidbots won't die because other frontends and "trending" still exist, but in-feed post promotion is an untapped revenue source, IMO.
Thank you for the response :-) ... Someone is listening ...
I think you just mentioned "Native ads" with a twist. I agree that it sounds cool and will have positive impact.
This is also needed. I just went for all "programmatic" as there is no dedicated resource at the publisher's end to make this happen. On the waterfall, I agree to this too and with with header bidding too, we can use water fall. The trick is to keep the best performing advertising network with which we have good relationship above everything including Google Analytics (GA has demographic and data sharing which can be enabled) to get the best possible rates. Google adsense or ADX even if we put them at the end are normally very fast because they are mostly deployed at the "edge".
I didn't get this - you mean to say if the paid content in the promoted or other feeds if gets voted their resulting rewards can be burned ?
Not the rewards, just the money paid to be promoted. The promoted posts (fine fine fine native ads) then "compete" for views in the relevant tag feed or general trending feed. I've offered this before many times: simply take the existing "Promoted" mechanics and page, and spread it throughout the feed like Reddit does. I want to see SBDs burning here!!!
Got it. Thanks for the explanation