FINDING THE RIGHT PRODUCT OR SERVICE TO PROMOTE

• Problems and Solutions

Once you have an idea of who your audience is, you can focus on figuring out their
problems and then locating solutions to help them. Make a list of at least three
problems that you want to solve for the audience, based on the niche you’ve
chosen.
Here is an example:

1. Audience: Married working moms of school-aged children who thrive on
   order
2. Problems: Keeping a family calendar, meal planning, organizing
3. Potential Solutions: Digital calendars, DFY meal plans and shopping lists,
   organization tips and organization products

Once you have a list of problems and solutions, go to some known affiliate
networks to look for the products you have identified as a good fit.
A quick search on ClickBank.com - a popular affiliate network where you can find
products in any niche to market as well as use to promote your own products -
reveals several products that you might want to promote, such as Get Organized
Now
Don’t just start promoting that now, though. Make a list of several products. Then,
do some research on each product. Find out about the creator, look at the conversion rate for the product, and think about how the creator’s values and style
fit in with the brand voice you want to display.
If you don’t know someone who knows them to vouch for their professionalism,
test them out by buying the product yourself so that you can evaluate the quality
of the product and the company for their customer service. After all, as an affiliate
marketer, you are turning your customers over to someone else to serve. You need
to make sure they will take good care of your customers so that your audience
continues to value your recommendations.