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RE: Regal facial expressions with Ninja
We never did any TongueoutTuesdays, ThrowbackThursdays etc. It just seemed boring, dull and unimaginative, I don't know. We are always seeking something different, something that attracts attention and that's HQ at the same time. That's why we got fed up with Instagram for a while because I couldn't understand what's so interesting about posting the same pictures and receiving/giving the same comments on the same day of the week. We actually 'invented' #awarenesssunday in order to help people learn something new about dogs and everything they go through at various stages of their lives. It seems a lot more interesting and valuable than the usual 'doggy' stuff you see online.
We also like to be different... our Christmas post was the best example.
I think many people on IG pay too much attention to "beating the algorithm"... they are doing what everyone does, join pods to get more reach... but they stray away from creating interesting content.