On what Amazon, Apple and Microsoft actually earn

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The management of Amazon, Apple and Microsoft published a report on the profits of companies with exact amounts and income items.

Amazon

Photo: Entrepreneur
Despite the ease of buying on Amazon.com, the company primarily owes its fantastic profit to the infrastructure of cloud-based web services, Amazon Web Services (AWS), which has become the backbone of Jeff Bezos's business. It provides services for information storage, network usage, analytics and development.

In 2016 Amazon's business in North America brought the richest man in the world $ 79.7 billion, while the profit from international sales was $ 43.9 billion, and from AWS - $ 12.2 billion. But over time this ratio has changed: in 2016 operating profit in North America reached $ 2.3 billion, and losses outside the US - $ 1.2 billion. However, the AWS infrastructure generated a profit of $ 3.1 billion.

In other words, despite the fact that Amazon receives the most money from the sale of goods on the Internet, its operating margin is rather insignificant. This is due to the fact that it sells goods at low prices in order to reduce competition.

Apple

Photo: Getty Images
Undoubtedly, iPhone is still the king in the Apple product line. Thus, 46.7 million cult smartphones sold in the fourth financial quarter, brought the company $ 28.8 billion.

Forget about all the accessories and accessories that come with the iPhone, from the Beats to the Airpods. The next largest revenue item for Apple is services such as AppleCare and Apple Pay, and licensing. Apple Music, iCloud and App Store deserve special mention.

Apple TV, Apple Watch, Beats, iPod touch and Apple accessories belong to the category "Other products". In the fourth quarter, revenue from sales of Other Products and iPad ($ 8.1 billion) was lower than revenue from the sale of services ($ 8.5 billion) in the fourth quarter of 2017. Revenue from the sale of Mac ($ 7.2 billion) was also inferior to this category. Services have become the second largest source of revenue for the company over the past year and a half.

"We are pleased to announce the effective completion of the financial year. The company achieved record revenues in the fourth quarter, demonstrating an increase in sales of all our product categories. It was the best quarter in terms of selling all product categories, "said Apple CEO Tim Cook, commenting on the financial statements for the fourth quarter of 2017.

Microsoft

Photo: Entrepreneur
In recent years, the company, founded by Bill Gates, has changed the approach to the division of its operations. Now they are divided into three segments.

The most profitable direction is "Productivity and business processes", which covers Microsoft Office (commercial and consumer service packages), LinkedIn and Dynamics (corporate software). In fiscal year 2017, ended June 30, 2017, Microsoft's operating profit from this category of goods was $ 11.9 billion. This amount increased by $ 4 billion compared to the financial year 2016, with $ 2.3 billion arising from the acquisition of LinkedIn. However, Microsoft's operating expenses related to the acquisition of the social network also amounted to $ 2.3 billion, according to the US Securities and Exchange Commission.

The revenue from the Intellectual Cloud segment in fiscal year 2017 reached $ 27.4 billion, and profit - $ 9.1 billion. This category includes "public, private and hybrid server products and cloud services."

In addition, there is a category of "Personal Computer", which includes Windows operating systems, Microsoft devices (such as accessories for Microsoft Surface and PC) and advertising in the search engine Bing. In the fiscal year of 2017, this category generated the largest portion of revenue - $ 38.8 billion and $ 8.3 billion in net profit.

In fiscal year 2010, revenue from the sale of Microsoft Office was $ 25.4 billion, and from sales of Xbox - $ 9.3 billion. Windows operating system brought the company $ 8.6 billion, and other devices - $ 4.6 billion.

A source http://telegra.ph/Na-chem-zarabatyvayut-Amazon-Apple-i-Microsoft-na-samom-dele-11-10-2