Sell emotions not products

GOOD HAIR SPEAKS LOUDER THAN WORDS

I came across something interesting today. It is a small video on YouTube by Kerwan Rae. He says to focus on selling emotions not products. Coca-Cola sells enjoyment, fun and so forth. People are always more likely to buy something that connects to a positive emotion.
In my work I focus on making people happy with what they have and therefore bringing out the simplicity in the beauty they already poses.
Subtle or impacting changes always affect the way we feel. But changes are needed for us to grow and move forward.

And what could be more soul fulfilling than feeling good with the way we look and how others see us? How can that impact our self esteem and confidence?

I would love for anyone who reads this to comment on what was the best and worst emotional experience in having your hair done and how that influenced you and how you felt. LOOKING FORWARD TO HEARING FROM YOU.