Brand Identity : reasons why is important for your business

Hello everybody,
today I share with you this little article I write about the Brand Identity importance.
As an Graphic Designer and an Art Director I truly believe that this is a very important step in the creation of your business.
To illustrate this article I joined few examples of brand identity I create for one of my client.
Enjoy!

What is Brand Identity

Brand identity is how a business presents itself to, and wants to be perceived by, its consumers. Brand identity is distinct from brand image. The former corresponds to the intent behind the branding: the way a company chooses its name; designs its logo; uses colors, shapes and other visual elements in its products and promotions; crafts the language in its advertisements and trains employees to interact with customers — all with the goal of cultivating a certain image in consumers' minds. Brand image is the actual result of these efforts, successful or unsuccessful.

Why is brand identity important?

Personality

A brand identity is the visual representation of the values and "personality" of your brand. Identity design essentially sets the tone of your brand, and it can be used to evoke specific feelings in your audience. Your brand identity should be designed to communicate your company's overall message and promote your business goals.

Consistency

Developing a brand identity allows you to create a consistent message across all marketing materials. Each piece should have the same basic styles and design elements, creating a cohesive branding package.

Differentiation

A brand identity helps you to differentiate your business from the competition and appropriately position your brand. Developing a professional, creative identity design can help you to stand out to potential customers in your market.

Awareness

Creating a brand identity package ensures that your brand is at the forefront of all your marketing materials, which helps to increase brand awareness. The more places your brand is featured, the more contact it will make with consumers, and the more memorable it will be.

Loyalty

An effective brand identity can help to build customer loyalty and trust in a brand, since it allows customers to make a connection between a product and the company.

Quote of the day

"I strive for two things in design :
Simplicity and clarity. Great design is born of those two things."
Lindon Leader

Thanks for the reading, see you soon!
Ion Cojocaru {Graphic Designer & Art Designer}

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