Burberry celebrates new collection with multi-sensory installation
Christopher Bailey's final collection for the brand dedicated to LGBTQ+ communities
Burberry celebrated ‘Time’, Christopher Bailey’s final collection for the brand, against a multisensory installation that forms part of a new collaboration with United Visual Artists (UVA).
Our Time, a piece of work on loan from the Museum of Old and New Art (MONA) in Australia, investigates the subjective experience of the passing of time through movement, light and sound, and was reimagined in collaboration with Christopher, to provide the backdrop to the runway collection. The installation’s pendulums swung to their own rhythm in time to the show’s soundtrack by Jimmy Somerville, The Communards and Bronski Beat.
Models including past and present campaign stars Adwoa Aboah, Jean Campbell, Montell Martin and Edie Campbell – who appeared in her first Burberry campaign in 2006 – revealed the collection, which revisited past icons and house codes, including the trench coat, the aviator, the cape, the poncho and the military coat as well as introduced new designs.
The Rainbow check, the latest iteration of Burberry’s most iconic symbol and designed as part of Christopher’s dedication of his last collection to LGBTQ+ communities, featured throughout the show. A capsule of reissued archive pieces from the 1980s and 1990s rereleased as part of this collection is now available for immediate purchase.
Cara Delevingne, discovered by Christopher and Burberry over seven years ago, closed the show and led the finale as models walked under a spectrum of rainbow laser lights.
Over 1300 guests attended to watch the show including close Burberry friends and family including Kate Moss, Naomi Campbell, Keira Knightley, Zendaya Coleman, Naomi Watts, Michelle Dockery, Naomie Harris, Iris Law, Lily James, Matt Smith, Jourdan Dunn, Kate Mara, Idris Elba, Domhnall Gleeson, Tom Holland, Paris Jackson, James Righton, Zhou Dongyu, Chelsea Clinton, Nicholas Hoult, Poppy Delevingne, Alexa Chung, George Ezra, James Bay, Paloma Faith, Liam Gallagher, Skepta, Tinie Tempah, Tom Odell, Jorja Smith, Blondey McCoy, Gosha Rubchinskiy, Lucy Moore, Matt Clark, Jamie Bell, Tessa Thompson, Anya Taylor-Joy, Koharu Sugawara, Daphne Guinness, Stephen Jones, Mason Lee, Law Roach, Ji Woo Choi, Steve McQueen and Angela Ahrendts.
‘My final collection here at Burberry is dedicated to - and in support of - some of the best and brightest organisations supporting LGBTQ+ youth around the world. There has never been a more important time to say that in our diversity lies our strength, and our creativity.’ Christopher Bailey, Burberry President and Chief Creative Officer.
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