I mean, you're right... AI isn't natural... but neither is plastic, glass, bricks, etc... how do you choose which tools you like and what you don't like?

Alexa is scary, apparently it sends data back to Amazon over your wifi every 3 seconds.
Roku is probably just a bug, there might be a delay from when you press the button to it acting on that information...

Hulu is a little bit annoying the way it does that... I'm pretty sure it's the Hulu algorithm itself that's doing that for you.