For many people who are familiar with the topic of cryptocurrency, Blockchain technology seems to be something that is not natural. Many don’t understand it at all, and some think that the blockchain is a single system where all crypto exists. This is partly true, but in practice there are many blockchain itself. Yes, they are often based on the principle of separating the same nodes in the network, but Blockchain is different.

The first embodiment of Blockchain technology is bitcoin cryptocurrency, which has become recognizable even among grandparents, because it makes a lot of noise with a sharp rise in prices. Remember that before, with one US dollar, you can buy yourself more than ten bitcoin. In 2017–2018, the price of one bitcoin reaches $ 20,000 per unit. So, after investing a few tens of dollars a few years ago, you will become a millionaire today. But we are a bit out of topic.

Today’s review will be an introduction of ASSEMBLE Protocol. You will be able to get familiar with an overview of the ASSEMBLE platform, and observe a short introduction of its functionalities, which will be gradually covered in the future article.

ASSEMBLE Protocol is a blockchain-based global point integration platform. The ASSEMBLE connects the point provider (businesses), point consumers (customers) and retailers (both customers and businesses), in order to alleviate existing limitations, enable an integration of points into a single token, create various point usage places, and abolish time constraints, so that the points can ultimately be used as a valuable commodity.
Along with that, point providers can build data infrastructure within the ASSEMBLE Platform to establish advertising strategies. Moreover, marketing synergies can be achieved as a result of an introduction of new customer inflow channels. Consumers can see their points at a glance through the ASSEMBLE Platform, and they can easily convert their existing points into ASM and ASP Tokens or they can freely cash them out or spend them to purchase goods or services within PX.

Assemble aims to create a virtuous cycle business ecosystem that benefits both point providers, point consumers, and affiliates who participate in the assemble platform by providing a blockchain-based point integration platform to point providers and customers, and connecting consumers with sufficient purchasing power to affiliated stores. The core elements of the assemble protocol are :

1. Enhancing Consumer Market

As demand for consumption is consistently shifting from traditional offline markets to online e-commerces, distribution channels are also changing along with it. In fact, the traditional market is not simply divided between offline and online channels. Nowadays, a variety of distribution channels are at the edge of emergence since the platforms are changing strictly in accordance with the consumers’ demographic and psychological patterns, such as age, taste, and lifestyle aspects.
Along with the changing distribution channels, the payment methods are also enhancing in the same strain with this trend. In today’s world, consumers have different options to incur payment for the purchased goods and services. For instance, they may opt for any preferred method, that ranges from cash payment to a card and mobile payments, or they may even pay with their collected points.

2. Points Market

The Global Point Market is at the edge of rapid and aggressive expansion, which keeps growing consistently every year. Today, point services are used in various industries for customer acquisition and marketing purposes, and ultimately to increase the revenue inflow. The first Korean Point System was introduced by Korean Air in 1984. As of 2019, the Korean Point Market is estimated to be worth about 20 trillion KRW, and its CAGR is sought to be more than 10%. As a matter of fact, the total mileage points paid by domestic credit card companies to customers reached 2.9 trillion KRW, as of 2017.

While companies have to incur additional marketing expenses to promote or maintain their loyalty programs (per se point systems), introduced for marketing purposes, they physically cannot properly incentivize their customers due to the limitations of the point system. The limitations may be presented in the form of short expiration dates or lack of usage places. Therefore, distributed points by each individual company are not recognized as equal value as of goods from the perspective of consumers. As an actual example, a local credit card company recently declared, that credit card points worth of 100 billion KRW are not being utilized annually.

Road Map

2019 Q3–Q4
Assemble Team Building
Service and Application Concepts Development

2020 Q2
White Paper Announcement
Partnership with Style.com

2020 Q3
Launching ASSEMBLE Wallet

2020 Q4
ASSEMBLE Point Exchange development completion
ASSEMBLE Market Place development completion

2021 Q1
Launching web-version of ASSEMBLE (for Window/Mac)
Partner PLUG-IN development completion

2021 Q2
Launching mobile-version of ASSEMBLE

Assemble Protocol Team:

Assemble Protocol Team is very good because its members are highly qualified and they will build this platform into a top level by using their skill and intelligence.

TEAM

Advisor

CONCLUSIONS

ASM Token is a utility token, which is utilized within the ASSEMBLE Platform, and it happens to be a digital asset that is priced according to the market demand.ASP is an actual means of payment method in the ASSEMBLE Platform. Consumers can purchase ASM and convert it to ASP and can do vice versa. The more detailed information about the main currencies of the ASSEMBLE Protocol is provided in the link below!

In order to build-up an intended ecosystem, the ASSEMBLE highly encourages the further participation of new and impartial partners from different industries. As a matter of fact, STA1.com- luxury e-commerce mobile application, happens to be one of the pioneering partners of the ASSEMBLE project. Some of the employees of the STA1.com will be participating in the initial stage of the ASSEMBLE project since they will be able to share their IT-related hard skills, which will certainly contribute to the prosperity of the project.

The following are the contacts and social platforms of the project:

Web: http://assembleprotocol.io/
Telegram: https://t.me/assembleprotocol
Facebook: https://www.facebook.com/Assemble-Protocol-102092401488638/?modal=admin_todo_tour
Twitter: https://twitter.com/ASSEMBLE_io
Reddit: https://www.reddit.com/r/ASSEMBLEprotocol
ANN: https://bitcointalk.org/index.php?topic=5272762

Author:

Bitcointalk Username: hobbeslovestuna
Profile link : https://bitcointalk.org/index.php?action=profile;u=1240464