Fenty Beauty

Topic: Fenty Beauty

General Purpose: To inform

Specific Purpose: To inform audience about how Fenty beauty has open doors for women of all shades and set the epitome in the cosmetic industry.

Introduction:

Attention Getter: It’s the day of prom and your friend begged you to let her do your makeup. You go to the store and search for foundation and you can't seem to find the shade that matches your complexion. Filled with frustration you grab the shade that seems to be the closest fit. You begin to realize that your foundation doesn’t match your complexion and for the rest of the night you dodge pictures and feel uncomfortable in your skin.

State of Credibility: average young women who rather spend her money on food, hair and makeup.

Preview Statement: Why has Fenty Beauty became a game changer.

Thesis Statement: Fenty beauty has changed the cosmetic playing field, they offer a full range of color, has become another fashion milestone and since then other companies have only followed in the same path.

Transition #1: Fenty as a brand has evolved.

Body:

I. Topic Sentence: Fenty has grown over the years and has truly embodied what it means to be a brand.

a. Definition:

i. Fenty was created by artist Rhianna

ii. Partnership with puma

1. Started with the release of her puma slides

2. puma creepers

3. Clothing

b. Past Year: Start of Fenty Beauty

i. Launch date: Friday, September 28th, 2017

ii. According to Shira Karsen: a renowned writer who manages the Billboard style hub: Article the complete guide to Rhianna's Fenty Beauty

1. Fenty Beauty is made by Kendo Brands, Sephora's indie label that also houses cult brand names like Kat von D, Marc Jacobs Beauty and now, Fenty Beauty

iii. 7 different categories of products

1. Few: Highlight, lipstick, concealer, contour, foundation etc

iv. Foundation

1. Retails: 35 dollars

2. 40 different shades

Transition Statement #2: Fenty beauty foundation has been the center of attention prior to the debut of Rhianna's beauty line.

Topic Sentence: It gained so much from the public eye because of the amount of shades that were offered

a. After a Month: People's magazine and Bet reported

i. Fenty recorded 72 million dollars in media value, which is the amount of money made on social media.

ii. Beat by Anastasia Beverly Hills at 97.3 mil and MAC at 77.1 mil

iii. Beating NYX, Benefit, Urban Decay

b. Why so many shades?

i. Inclusiveness

1. Women of all shade, personalities cultures and races can feel included

2. dark-skinned girl; pale girl and girls in between

3. Focus on a wide range of traditionally hard-to-match skin tones

4. work for all skin types PINPOINTS universal shades.

c. Director of Fenty Beauty Management Erin O'Neil

I. wasn’t about coming up with the largest number of foundation shades, but providing an assortment that filled in gaps and met the need of as many people possible

ii. Sephora employees noted that they are seeing an increased number of diverse women coming in and out their stores

Transition Statement #3: Rhianna's diverse makeup line has the beauty community scrambling to catch up

Topic Sentence: Fenty has become another fashion mile marker

a. Why? Not only 40 shades

b. Wide range of darker shades

i. Hasn’t been seen

ii. Within its first week Affinity Magazine reported via twitter "dark fenty beauty foundation shades are sold out everywhere"

c. Cosmopolitan Writer Andrea Arterbery notes First breakthroughs:

i. Fashion fair cosmetics , 1973, black women started to see cosmetics catering towards to them

ii. Supermodel Iman namssake collection in 1994

d. Since then

i. Limited foundation options

1. Outside of brands; such as Bobbi Brown, Covergirl and bareMinerals

ii. Brands are widening shade varieties

1. Cover FX and L'Oréal

2. CFX advertised 40 shades same day

3. L'Oréal true match extended to 29 shades in celebration

iii. Even though some had broad shade ranges sold at Sephora

1. Popsugar reports: that employees have seen more customers of all colors more than before

iv. Fenty made "makeup inclusiveness" a topic

1. Added to it success

2. Rhianna's outspokenness made people pay attention

Transition Statement #4: Fenty Beauty has had the cosmetic world on the edges of their seats

Conclusion

Summary: it has embodied what it means to be a brand

pushes "inclusiveness" in the cosmetics world

Thesis: by offering a match to women of all kinds, it has become a fashion "awh" moment and other companies have only mimicked since.

Concluding Statement: Make up is here to have fun with and should never feel like a uniform. Feel free, take chances and dare to be different.