BitClave: The New Technology of Search Engine

When an internet user visits a search engine or any social media, he is presented with innumerable ads. However, there is a catch. The ads that are provided may seem “free” to the customer, but what he doesn’t know is the hefty amount that is paid by the company whose ad is being viewed.

This is the plight of today’s ad industry. There is no true benefit for both the customers and the business. The entity which takes away the major share of the juice are the “middlemen”.
You might have guessed who these middlemen are. If not, then let us tell you. These profit grabbers are the search engines and the social media which are bringing that ad to you.
There is no direct business-customer relationship. There is no direct buying or selling, and there is no direct access to the type of adverts the customer wants to see.

Apart from the problem stated above, the security of such system is always in jeopardy. There is always a looming threat of the customer data being in the hands of the wrong people. This is because the traditional systems of advertising on the internet are centralized. There are few “giants” of the internet that are sucking away everything they lay their eyes on.

However, as the nature of the human being is to find answers. And following this route, there has been developed a technology that can help consumers and business to get what they want, without the intervention of anything no matter how giant it is.

This new technology that we talked about is BitClave.

BitClave is the new game changer with the sole aim of removing the unnecessary influence of the middlemen. It has been striving to find a way of aligning businesses with the right customers and vice versa. To teach the centralized money sucking systems a lesson, it has developed a platform with the name BitClave Active Search Engine (BASE). This particular search engine would allow the user to decide effectively whether he or she wants his or her data to be shared somewhere or not.

When we say this, we mean that any business in the world would have direct access to any customer in the world. Unlike the internet we have today, the BASE would allow the users freedom to select businesses with whom they want to share their data. He or she would not be forced to take a certain action. The purchase could only be possible if the user decides.
The idea of BitClave is to secure the information of the user. The people behind this Silicon Valley based company knows how important this data is and that is why through their search platform, they are enabling them to be paid for what they reveal about themselves and how they interact.

Let us have a look at some examples:

1. A user decides to buy a car. Upon going to the BitClave interface, he searches his desired car and a number of ads are displayed on the screen. Now, it is up to them with whom they want to share their data through selecting the desired ad. If the business is offering a sweet deal, and he makes up his mind to go for it, he can, otherwise he can reject the deal and be off happy. Happy because whether he buys the car or not, he would receive payment for sharing his data with the ad owners.
2. A lady chooses to browse some ads of impeccable dresses of a new trend. She goes to the app, searches the dresses and chooses whether she is willing to buy that dress or not. But as we said before, in both the cases, she is paid an amount for sharing her data.

As you can see from the above examples, the convenience for a customer is the main deal.
What’s in it for businesses? Well, in these processes, a business owner wouldn’t have to pay unimaginable money to some third party for letting him reach his customers.

In all of this discussion, you might be wondering how come BiClave can be this secure and convenient? Well, the answer for this is that this revolution is based on Blockchain technology.

As Warburg said in her TED talk, “Blockchains give us the technological capability of creating a record of human exchange, of exchange of currency, of all kinds of digital and physical assets, even of our own personal attributes.”

This technology is the future of the internet. This is because every other person wants security. A security that could not only save their data from external risks, but also from internal. The blockchain is so secure that even the employees of a business would have a hard time committing a fraud.

This level of security is because of its decentralization. The database is distributed among multiple computers, also called “nodes”, that are themselves part of a bigger system. In this system, every person can access the database without any hassle and everyone is entitled to using it for safety purposes. There is no central authority that intervenes in the system.
As for the fraud we talked, no one can alter or disrupt the database without the consent of everyone involved. Thus, there’s no sneaking away with the profits.

Thus, this technology is being implemented by those who are seeking a tight security around their systems. Be it healthcare industry, defense, governments, and now the search engine BitClave.

The technology revolution in the form of the internet did change everything including the ad industry; however, the new players we see today are still using the old models that were introduced by the pioneers. Those models were the necessities of the times that are bygone. Now, after having noticed the flaws in them, the space created for internet security and data personalization is being fulfilled by technologies such as BitClave. It is definitely the new search technology of the new age.