Bitcoin is gaining such prominence in value and adoption that it’s making major online brands sit up and take notice.

American Airlines Accept Bitoin Vouchers

Yesterday, bitcoin’s price soared through the $3,400 mark, zeroing in on the $3,500 milestone. With ethereum steadily climbing to $300, the market cap exceeded that of $120 billion for the first time. It has since slipped back down to $118 billion.

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