I imagine a world where the money raised by the EOS ICO will partially be used to feature genesis dapps on the EOS chain. Steem and BTS porting to EOS immediately upon launch, or perhaps even before official launch by debuting on the public testnet, can be used as examples for marketing purposes. With a billion$+ war chest, steem could become a direct competitor to facebook, reddit, etc. launching its value into the stratosphere. If steem can be eos ready around the end of the token sale, June 1, 2018 at 22:59:59 UTC, imagine sponsoring the World Cup, which runs June 14th - July 15th 2018, or simply running ads during the championship game. Not only would you reach a great swath of humanity all at once, but you'd be informing residents of impoverished countries the world over that a platform exists that will actually pay you to create content and participate in its curation ----> STEEM signups go parabolic.