Which CEXs Leads In The 2024 Social Media Power Play?

In today's digital age, social media plays a crucial role in building brand awareness and fostering community engagement. In the recent past, Bitget has demonstrated an ability to leverage social media platforms to connect with its users and drive growth. The exchange's recent achievement of 4 million followers on X is a testament to its successful social media strategy.

Bitget's ability to add more than 1 million followers in just a month raises eyebrows, doesn’t it? In fact, it’s important to consider that it has consistently been the most followed CEX for the last two quarters, which implies, well, something noteworthy about their growth strategy.

But how does this compare to industry competitors? While Binance, a giant with 13.5 million followers, dominates, OKX and Bybit trail closely but still rely on traditional methods of user engagement. Meanwhile, exchanges like Kucoin and Kraken have yet to reach even half of Bitget’s following and other exchanges like MEXC and Gate have significantly lower followings.

So, is Bitget's approach a potential blueprint for success in the industry? As other exchanges watch and learn, one must ask: what lessons can they derive from Bitget's rapid growth? Could a collaborative approach to user engagement in the CEX space be on the horizon?