AdHive- is the World’s first ever social advertising platform
AdHive will be the first AI-controlled Influencer Marketing platform with Blockchain technological solutions. The AdHive platform fully automates all steps of interaction with influencers in order to save a huge amount of time
and effort for advertisers. The platform will offer brands the opportunity to place a native video ad on an unlimited number of influencer channels without having to worry about proper execution. Native video advertising will become easy to run, and new opportunities for blog monetization will power community development and increase audience and advertising capacity.
The core mission of Adhive.tv is to create a new world of advertising by increasing reach for brands and providing a way to monetise blogs while creating better content for viewers. Our main goal is to remove the boundaries between brands and influencers, taking control of the fastest growing segment of advertising.
Advertisement task with details of target audience, deposit of funds;
Announcement of task to related influencers; Automated control of appropriate placement by AI module;
Confirmation of automated transfer of ADH Tokens to influencer;
Video quality assessment and forecast of efficiency;
Get a reward for video assessment;
Completion of campaign, reporting.
The team of AdHive consists of diverse professionals from AI and software development, financial management, international digital marketing, sales, and business development areas.
ABOUT THE PROJECT
PROJECT OVERVIEW Adhive.tv — AI and community powered platform for native video advertising on influencer’s channels. There are millions of influencers in the world, but brands only work with a limited number, due to a lack of transparency and reliability, inaccurate metrics and the overall complexity of the given market. Despite the outdated and inefficient ad format, TV still represents a large part of the advertising market. The AdHive team has decided to launch a platform which will create a distributed network of influencers with clear rules and quality, with automated operations and payments. AdHive will enable the transformation of ad placement on influencer channels from a PR area into a pure media product, a standardized media inventory, open for purchase by media agencies by CPM or display media procurement. Programmatic advertising — algorithm-driven targeting of ad units to specific audiences.
Main advantages: NATIVE ADVERTISING Native ad — advertising in which the ad matches the form, feel, and function of the content of the media in which it appears. Native ads are organically integrated into the content of a particular source of information, and are not overly noticeable or distracting.
AI modules and blockchain technology make this platform a place, where influencers assemble to form one giant virtual TV channel with powerful targeting mechanics and high audience engagement, the likes of which is unachievable in the TV advertising market.
AdHive will assemble advertisers and influencers on the platform, working with thousands of small influencers as one channel, worldwide.
Agencies working with influencers will also gain access to the AdHive platform for free, monetizing their local networks of influencers, and allowing them to share their bloggers with other agencies. This will drive demand for the ADH Token.
HOW IT WORKS ECOSYSTEM
AdHive will be built as an environment where each participant will be motivated to act and develop the platform ecosystem, which will in turn increase rewards for all participants involved. Financial mechanics for each part is based on a profit-and-loss approach where influencers must need to guarantee their intentions via a security deposit of ADH Tokens, which will be locked in a smart contract until certain conditions are met. Community members risk missing out on rewards in case of incorrect assessments of ad quality. Rewards for community members depend on the amount of Tokens held in their wallets. This approach will motivate influencers to place ads properly and community members to make more accurate assessments and well-informed surveys. It also provides anti-spam and Sybil-attack protection.
ADVERTISERS
The cabinet for advertisers will be easy-to-use, with the following key functions:
Campaign setup and start page Campaign dashboard Feedback on the platform Wallet:
In this section, the Advertiser can set up all the necessary parameters for the future campaign (Parameters of audience, Deadline for publication of the task, Duration of the campaign, Deadline for applications, Target regions, Budget) and launch the campaign.
Wallet:
Card and crypto wallet details for transfer of ADH Tokens to crypto and fiat currencies. Debit card details.
Campaign dashboard:
Detailed statistics of advertising campaigns. Reports on completed campaigns.
Video content analysis page:
Page for launching and monitoring studies on the influencer channels.Advertisers can build a very comprehensive monitoring list to track video content and activity of brands opinions of influencers
Feedback on the platform:
At any time, the advertiser can get help on technical or other issues.
TECHNOLOGY
The AdHive platform is a web service with integrated AI modules for Video and Speech Recognition and Trigger Detection. Modules control the placement of advertising material on each channel mentioned in the influencers’ profiles. Channels are monitored daily for video updates and the AI module sends triggers to the platform in the case of proper execution of an ad task. To verify the proper execution of the task, video recognition modules analyze all video updates from the channels connected to the platform.
To start a campaign an advertiser must create a clear task for the influencers. Moderators from AdHive check the task and confirm it or comment on it. If the task is feasible and paid, it is transferred to AdHive content managers who teach the modules to recognize the specific target actions which can be words, phrases or objects in the video. Video and audio recognition modules should be updated each time a new task is placed. There is a Traintool that is a part of the system, and it provides quick upload and adaptation of the learning content, training the neural networks in the AI modules.
The AdHive platform is easy to scale thanks to the web application development technology WebVane Framework. The framework is used for the creation of business apps with web-based interfaces and it is capable of significantly accelerating the development of basic administrative and business functions and methods, as well as quickly changing the settings to meet new requirements.
NTELLECTUAL PROPERTY (IP) OWNERSHIP
Video and audio recognition technology and WebVane Framework were developed by the founders of the AdHive Platform and are owned by fully controlled Scorchai Inc. After the crowdsale campaign is done, all IP which is required for the platform and module execution and further development will be transferred to the AdHive project. A technical audit of this IP and IP transfer procedures will be organized by a well-known and accredited international IP consulting company and this report will be delivered to Token owners
DEMO OF RECOGNITION TECHNOLOGY
These demo videos were taken from public Youtube channels and analyzed for the presence of well-known brands, using video and voice recognition.
Below is the Indonesian language, but we still can find some brands without additional learning:
Adhive Advisors:
Additional information:
Website
WhitePaper
Bitcointalk Forum
Facebook
Twitter
Telegram
Youtube
Instagram
Medium
Information Source →Website, White Paper
All Image Source → Website, White Paper