MOZO as a discovery token connected in a decentralized way using blockchain technology

in #bitcoin • 6 years ago (edited)

What is Mozo ?

Mozo is a token to discover the future of commerce. A future where Mozo becomes a digital platform for physical retail malls to thrive side by side with online commerce. Mozo is a blockchain-based solution for venues and retailers to increase foot traffic at offline stores. By issuing Mozo Token rewards, customers are driven directly to venue operators and store owners, being encouraged to discover new locations, browse products, and make purchases. We are bringing foot traffic back into the physical stores.

Mozo is a leader in Indoor Positioning System (IPS) technology, having successful results with leading Chinese mall operator, Wanda Group and 361°, one of China's leading athletic apparel retailers. Strategic partnerships with industry leaders Wanda China, Suntec Singapore, and DCG Korea, put Mozo at the forefront of the retail industry in Hong Kong, China, Singapore and Korea. With 38,000 stores committed to using Mozo, our intent is to become the No. 1 blockchain token for the global retail market.

The Vision

Vision Project Mozo is building a universal platform to attract pedestrian traffic to physical stores. Mozo allows consumers to mine and collect cryptocurrencies, called Mozo tokens, when they use Mozo APP to find new products in physical stores (ie sales floors that are digitized by the Mozo system). Mozilla tokens can be converted into reference currencies such as Bitcoin or Ethereum, used as discounts for products and services in stores that support Mozo, and redeemed in the Mozilla Redemption market; making it attractive to build universal membership and gift systems for merchants.

How does Mozo work ?

Mozo applies to all types of retail; from individual "mom and pop" stores to larger retailers to bigger places such as malls, stadiums, even to entire cities and countries. Any place that seeks to improve and control pedestrian traffic can benefit from Mozo. To help illustrate how it works, let's look at the following use cases :

  • Use Case

    • Imagine you own and operate a large mall. Lately, you’ve been wondering how you can increase your foot traffic? You want to drive more customers to your less populated top floors. Also, you’re about to open a new wing to your mall. You want to ensure customers not only know about it, but visit there once it opens.

  • Enter Mozo

    • Beginning is as easy as downloading our app and purchasing the number of Mozo Tokens you’d like to buy. After your purchase, Mozo Tokens will be transferred instantly to your digital wallet and you can begin.

  • Start Influencing Foot Traffic

    • Now whenever customers come to your mall with the Mozo app downloaded on their phones, you can drive them to where you want them to go. You and the store owners in the mall can choose how and when to run Mozo Token promotions. Remember that new wing you wanted people to visit? You can direct traffic there by rewarding Mozo Tokens when customers go there and check-in. How can you bring more traffic to your empty top floors? Choose to reward more Mozo Tokens at the stores located there. Now, customers will be incentivized to browse and purchase products so that they will receive a greater number of Mozo Tokens.

  • Only Pay for Results

    • The ability to choose when, where, and how many Mozo Tokens are rewarded allows you to have unprecedented control over your foot traffic. Control you only have to pay for if customers do take action. With Mozo, customers only receive tokens after they’ve completed a visit, browse, or purchase from your venue. So, if customers do not perform the actions you want to incentivize, no Mozo Tokens are awarded.

The Mozo Ecosystem

Being backed by the Ethereum blockchain network means Mozo Tokens hold value beyond its utility as a rewards program. Customers, store owners, and venue operators will all hold the right to send Mozo Tokens as a gift, share them with friends, or trade them through designated Coin Exchanges. All of this helps to create a sustainable and productive ecosystem, providing your venue with increased foot traffic.

Mozo Blueprint

Online e-commerce has been a successful first wave of growth for the retail industry, driven by the arrival of the Internet over the last twenty years. Going forward, we believe that the blockchain-based retail sector is on the verge of exponential growth and will form the next wave of growth. Project Mozo provides the missing building blocks needed for this new business segment to thrive :

  1. Discover products or services through IoT based devices
  2. Mozo, cryptocurrency to support loyalty program
  3. Solo, a proprietary blockchain network for micropayments
  4. System to bridge Online-to-Offline gap
  5. Data-driven product recommendation and shopper personalization

The Mozo team has been experimenting with O2O business models and technology building blocks for the past two years; with field trials both in shopping centers and individual retail stores. We are now integrating our Mozo software with the Ethereum blockchain network under Blueprint above. Below is a description of our main Blueprint components, beginning with the integration of blockchain Solo and Ethereum.

How to Buy/Sell Mozo ?

Consumers and Retailers can buy or sell Mozo tokens at designated token exchanges. After the ICO, Team Mozo will make applications for Mozo to be listed on one or more of virtual coin exchanges, such as those from Korea, Japan, or elsewhere. Note that the exchanges we have spoken to accept fiat currencies as well as popular tokens such as BTC, ETH, USDT etc. Consumers and Retailers can use BTC, ETH, USDT, other popular tokens, or fiat currencies to buy Mozo tokens at the prevailing rates at these exchanges.

When buying Mozo tokens, the tokens will enter the Consumer APP’s digital wallet upon completion of the purchase, and are then ready to use. When selling Mozo tokens, Retailers can also buy and sell Mozo tokens at these designated token exchanges the same way as consumers. Please refer to the process applicable of the 3rd party virtual coin exchanges.

Token Sale

A fixed supply of 5,000,000,000 Mozilla Tokens will be created for Mozo project operations. After that no further tokens will be made, out of the total supply of Mozo tokens (Type ERC-20), the distribution is as follows :

  • 25% (or 1,250,000,000 tokens) will be sold to the public in two (2) tranches :
    1. The first tranche of 700,000,000 tokens will be sold at US$0.09 each, in a private sale, commencing on May 8, 2018 until July 15, 2018, and a crowd sale from July 16, 2018 to July 23, 2018. The hard cap this tranche will be US$42 million.
    2. The second and final tranche of 550,000,000 Mozo tokens will be sold at US$0.12 minimum, targeted for Q4 2018. The hard cap of this tranche will be US$46 million. The total hard cap for these two (2) tranches will be US$88 million.
  • 50% (or 2,500,000,000 tokens) will be allocated to the Mozo Treasury for merchant & mall acquisition and for initial rewards by airdrop to consumers that download the Mozo APP.
  • 25% (or 1,250,000,000 tokens) will be allocated to the Mozo Foundation (vested over two years), and Advisors, Partners & Brokers (vested over 6 months).

Fund of Allocation

Assuming the fundraising goal is reached, we plan to use the proceeds as follows :

  • Research & Development 30%
    Development costs include retaining the current core team, as well as hiring more blockchain developers, App developers, machine learning data scientists and UX/UI specialists.
  • Sales & Marketing 40%
    Marketing costs include promotion of Mozo operations, retailer acquisition, market outreach, strong social media presence, regional marketing efforts.
  • Operations 30%
    Finance, accounting, hiring of new talent, providing operations support, public relations, staff training and administration, and professional fees.

Our Roadmap

The Team

Giang Phung
CEO

Giang has 28 years of experience in the technology industry. He is founding member of Project Mozo, and currently he is also co-founder of Future Data Group Limited (HKEx: 08229). Prior to that, Giang was co-founder and CEO of DMX Technologies Group Limited, a premier cable TV digitization company whose shares were SGX-listed company with a market cap of US$300 Million (SGX: 5CH). Before then, he served as CTO of Datacraft Asia Ltd., a computer network specialist and Internet infrastructure company whose shares were listed on SGX with a market capitalization of approximately US$3.0 Billion (SGX: DCFA). Giang started his career as Product Manager at QPSX Communications Ltd., a technology start-up whose shares were listed on the Australian Stock Exchange, an inventor of DQDB protocol which forms the basis for the IEEE 802.6 standards and packet segmentation and reassembly technique for Asynchronous Transfer Mode (both of which were OEM by AT&T Bell Laboratories, Alcatel, Siemens and Ericsson for deployment of high-speed data services across metropolitan areas). He was a member of ITU-T Study Group XVIII, IEEE 802.6 committee, ATM and Frame Relay Forum. Giang graduated with a Bachelor of Engineering degree with 1stclass honors from University of Western Australia, Australia and receive an MBA from University of Louisville, USA.

Daniel Carroll
CFO

Daniel is founding member of Project Mozo. With over 30 years working in the technology and service industries, Daniel has served as CFO for several companies including Luminair Multimedia a production company in films, television, and online video production, Paragon Solutions a pioneer software outsourcing firm in Vietnam; TAK AG an enterprise software solution provider based in Switzerland ; Flying Food Group an food service company in the US, Pcubed, a project management consultancy with offices the US, Europe and Asia; and Blue Plate Catering, a food services company based in Chicago, USA. Daniel has worked as a management consultant in Asia for the past 8 years. He holds a BA from Dartmouth College, a JD from Boston University and an MBA from INSEAD.

Thang Ton
CTO

Thang has a passion for mathematics, and won some of Vietnam’s national mathematics contests during high school. Thang was senior technologist at Petronas Vietnam and successfully built the Distributed Reporting System project. He has worked in the semiconductor industry where he built a semi-automatic wafer processor to control the robot transferring a wafer among processing modules. Thang led several factory automation projects, including as the system architecture consultant for SCADA transportation system with Mitsubishi Heavy Industry. Most recently, Thang was CTO of a technology start-up company that offered Uber-liked logistic services based on motorbikes in Vietnam. Thang graduated with a bachelor degree in Computer Science from the University of Natural Sciences, Ho Chi Minh City, Vietnam.

Danny Do
CMO

Danny has over 20 years of experience of which three times as founder of Internet companies providing digital music (bennhac.com), video distribution (ugotfile.com), and online forum (mmo4me.com). Prior to joining Team Mozo as Chief Marketing Officer, Danny lead a joint venture with the Internet company VTC Online (go.vn), to develop and launch educational mobile apps for the Vietnam market. Before entering into VTC joint venture, Danny founded and ran KISS Concept, a successful software outsourcing company based in Saigon. Danny served as the as the National IT Director (deals.com.au), one the largest e-commerce websites in Australia with annual revenue of over AU$160 million.

Jake Byongsok Yu
CEO - Korea

Jake is responsible for Mozo business in Korea. Currently, he is CEO of DCG Korea, a company specialized in O2O fashion business in Dongdaemun and Namdaemun market. He is a hands-on leader, solving problems with pragmatic approach. He is also known and proven for achieving business objectives within given budget and time, by having a leadership style that fosters transparency, openness, mutual respect, & team building; Always set priorities decisively, delegate responsibilities and ensure accountability at all levels of the organization. Jake came on board at DCG, to make the operation profitable, by outsourcing some functions of the entity to reduce the cost and currently in process of securing Series A funding. Jake graduated with bachelor degree in Political Science from University of California at Berkeley in May 1988.

Trang Le
Product Manager

Trang first joined Mozo as project coordinator for our launch of Mozo 1.0 and 2.0 for the China market. Initially, she worked as Team Mozo’s product presenter in Chinese language, later she became knowledgeable of our customer requirements and transformed herself into the role of product management. Prior to joining us, Trang worked for a media company in Xiamen, China. Trang holds a degree in Journalism and Communication from Xiamen University, Fujian Province, China.

Rebecca Chen
Public Relations

Rebecca has a wealth of international experience in advertising and marketing, having worked with some of the world's best known brands including Ford, Unilever, Bosch and Vitasoy. She has also worked with a top (former) startup, Envato, the second-largest Australian startup after Atlassian. Rebecca currently consults to global and boutique brands in the food, entertainment, trade and online advertising sectors. Rebecca joined project Mozo to help researching, writing and distributing press releases to targeted media.

Dylan Jorn
Digital Marketing - USA

Dylan is a marketing and design professional with over 8 years of experience working with clientele over a wide diversity of industries. He joined Mozo to help coordinate and implement new digital marketing initiatives. Previously, he has worked as digital marketing manager and designer for various companies spanning higher education and digital communications to social media platforms and big data. Dylan is a graduate from University at Buffalo, in Buffalo, New York.

Beam Woo Choi
Digital Marketing - Korea

Choi has extensive experiences in consultative marketing, media relations and social communications channels with Siemens PLM, Bosch Korea, Jabra, and Riot Games, while working at the Briman Communications, making him a perfect digital marketing member for Project Mozo. As a marketing communicator for the Software Alliance; BSA (www.bsa.org), he also executed various activities to improve awareness on benefits of using legal software to businesses and consumers. He has conducted an integrated digital marketing and planning programs for numerous domestic and International companies such as Lotte, Amore Pacific, Univera, and Chong Kun Dang. Mr. Choi is currently busy setting up a marketing communications division at AdTech Group, Inc.

Hyun Min Roh
Digital Marketing - Korea

Roh is an international advertising executive, certified by the International Advertising Association (IAA), started both a digital marketing agency and an AD-Tech company and have been running them for eight years, making him a brilliant choice for digital marketing role at Project Mozo. Mr. Roh majored university study in Art Management and Marketing Communication and holds an ART MBA from the Graduate Business School at Kyung-Hee University. Mr. Roh performed more than 300 marketing campaigns for many customers, such as BC Card, GS Retail, and Dongdaemun Design Plaza (DDP). Mr. Roh works as CEO of ALLRARA Media Commerce Group, including its affiliates, such as Asia Model Creator Group, Asha Entertainment, and Creator HRD Dang-talk at present.

Que Tran
Big Data Scientist

Que is a founding member of Project Mozo. Que led the software development team for Mozo software version 1.0 and 2.0, Indoor Positioning System (1m 1s) as well as the software development team for LavaLamp, our big data engine. Prior to joining us, Que served as a senior project manager for Global Cybersoft Inc., one of the largest software outsourcing companies in Vietnam. During her tenure there, Que led several projects for a data analysis system, a railway integrated SCADA system and a fault detection solution. Que also served as the technical lead on an equipment controller system and an online data analysis system. Que won the 1st prize in computer science, Tien Giang Province competition, and earned her Bachelor of Engineering degree from University of Technology, Ho Chi Minh city, Vietnam.

An Tran
Core Developer

An is one of our core developers, who has ten years of experience in software development. He was the core member of various projects focusing on building back-end web services, big-data processing pipeline, Indoor Positioning System (1m 1s) for Project Mozo. Before joining us, he was the member of team developing the iris scanning and authentication solution that won the contract of India government and some US government agencies. An holds a Bachelor of Computer Science and Engineering degree from University of Technology, Ho Chi Minh city, Vietnam.

Tuan Truong
Core Developer

Tuan is one of our core developers, who has ten years of experience in software development. He was the core member of various projects focusing on large-scale and high-performance database system with million records, specialized in financial sector. Before joining us, he was the manager of software department of Phu Hung Securities, Technical Team Leader of Cosatech and Senior Java Developer at StartHub. Tuan holds a Master of Computer Applications degree from National Natural Sciences University, Ho Chi Minh City, Vietnam.

Toan Tran
Core Developer

Toan is one of our core developers, who has 18 years of experience in software development. He was involved in development of the SAP ERP interface for 361 Degrees at Project Mozo. He has strong software development and project management know-how with broad understanding and in-depth experience in implementing and managing full life-cycle software development. Before joining us, he was the project manager of GCS. Toan holds a Bachelor of Computer Science from University of Technology, Ho Chi Minh city, Vietnam.

Truc Thai
Core Developer

Truc is one of our core developers, who has over eight years of experience in software development, and contributes the core Indoor Positioning System (1m 1s) for Project Mozo. He has practical experience in desktop application, client/server application and distributed system with in-depth experience in big data concept and platform. Before joining us, he was senior software engineer of Hewlett Packard Enterprise, Harvey Nash and GCS. Truc holds a Bachelor of Information Technology from University of Natural Sciences, Ho Chi Minh city, Vietnam.

Danh Ngo
Blockchain Developer

Danh is our blockchain development team lead, who has over 12 years of international computer engineering experience. He is one of a key contributors of Project Mozo, responsible for building the core of the new retail system and www.smartmozo.com. Prior to joining us, Danh has worked in SSMC, one of the largest semiconductor factory in Singapore. During his tenure there, Danh was awarded by the company in his contribution for a trade secret pattern which saves approximately US$1 million. Danh holds Bachelor of Engineering degree from University of Technology, Ho Chi Minh city, Vietnam.

Vu Nguyen
Blockchain Developer

Vu has over 4 years of professional software engineering experience, building and shipping high performance and scalable systems and services. He has worked in the online gaming industry where he built some Slot game engines, game monitoring and banking payment systems in Spiralworks technologies, Philippines. Prior to that, Vu has worked as a software engineer at Nashtech Vietnam. Vu earned Bachelor of Engineering degree in Information Technology from the University of Technology and Education, Ho Chi Minh city, Vietnam.

Thai Phan
Blockchain Developer

Thai has over 4 years of professional software engineering experience in windows and web development with Microsoft technologies using C#, ASP.NET, SQL Server, Entity Framework, Share Memory, etc. He has worked with MVC and been involved in maintaining versions of source code using TFS 2010. He also has deep understanding of HDMI SDK, CUDA SDK, Winnov SDK, FFMPEG, DirectShow which related to capture video stream. Prior to joining us, he has worked as software developer in RiComputing LTC. Thai holds a Bachelor of Computer Science from University of Information Technology, Ho Chi Minh city, Vietnam.

Dang Ngo
Mobile App Developer

Dang is our App developer for Mozo’s Consumer App. Dang joined Team Mozo bringing along with him a demonstrated history of working in the computer software industry. He has a skill in Graphics, User Experience, and User Interface Design. Dang holds a Bachelor of Science (B.Sc.) degree in Computer Science from the University of Natural Sciences, Ho Chi Minh city, Vietnam.

Tuan Mai
Mobile App Developer

Tuan is our prime App developer for Mozo’s Retailer App, and developer of our www.mozocoin.io. He joined Team Mozo after he successfully developed a Bluetooth Low Energy sensor controlled App for a Japanese smart watch, which fits right into the heart of Team Mozo sensor development plan. Tuan is investing different kind of IoT sensors for our future use. He holds a Bachelor of Computer Science (B.Sc.) degree with specialty of Computer and Embedded System, from the University of Natural Sciences, Ho Chi Minh City, Vietnam.

Tuan Nguyen
Web Developer

Tuan has more than 7 years of professional experience in software development and more than 2 years of experiences in UX/UI. Prior to joining us, Tuan has worked in IBS Vietnam Co., Limited as senior Software Engineer. He holds Bachelor’s degree in Information Technology from Asia e University, Malaysia.

Thuc Anh
Web Developer

Anh has more than 4 years of professional experience in front-end development. Currently, she is the key developer of our www.mozocoin.io. Prior to joining us, Anh has worked in Synova solutions – a tailored business solutions and creative digital outsourcing company. She has professional skill in HTML, CSS, DOM, Animation and JavaScript implementation. Anh holds Bachelor’ degree in Computer Science from Industrial University of Ho Chi Minh.

Tam Truong
UX/UI Designer

Tam has over 6 years of UX/UI experience, having worked as a UX/UI designer for a number of technology companies including Cyberspace-Viettel, Vietnam largest mobile operator JV, IMT Solutions which is Vietnam’s second largest software outsourcing provider, Propzy US-based real estate operator, Tinypulse a leading employee engagement platform in the USA, Zita Texas-based real estate operator, as well as working as a graphic designer for Yellow Flanders. Tam holds a bachelor’s degree and master’s degree from FPT University, Vietnam.

In Hyuk Jeong
UX/UI Designer - Korea

Jeong has over 23 years of UX/UI experience, having worked as a UX/UI designer for a number of technology companies including Samsung Electronics, Hanwha Life Insurance, Korea Expressway Corporation, Hitachi Ltd, Ryomo System Lts, etc which are large companies in Korea and Japan. He is now working as Design/Development Consultant at Tobesoft, Korea’s largest UX/UI Company by market share. Jeong joined project Mozo with the view to enhance the look and feel as well as user experience of Project Mozo’s app, web and IoT services.

Kyu Ho Lee
UX/UI Designer - Korea

Lee has over 22 years of UX/UI experience, having worked as a UX/UI designer for a number of technology companies including Mirae Asset, Shinsegae, Samsung Electro-Mechanics, Kookmin Bank, E&C, Nomura Research Institute, Hitachi Ltd., which are large companies in Korea and Japan. He is now working as Design/Development Consultant at Tobesoft, Korea’s largest UX/UI Company by market share. Lee joined project Mozo with the view to enhance the look and feel as well as user experience of Project Mozo’s app, web and IoT services.

For more information, you can visit our site or join our community below :

Author by Dico88
My ETH : 0xBdc50Fc5e4d30887DFa1F0B495aAf4011a6Eb1a2

#ico #blockchain #ethereum
6 years ago in #bitcoin by
$0.00
    3 votes
    Reply 0