The Marketing Campaign Behind the Billion Hero Challenge
This time, BitShares is doing Marketing right. Here's a video showing some of the things our Marketing firm has done.
They are in charge of figuring out how to launch and manage this billion dollar contest and where to deploy our growing cast of celebrities. And they have a plan.
It’s important to realize that July 4th (Global Independence Day) is just when the marketing campaign kicks off. It will first have to “prep the battlefield” by seeding the world with content for them to find when they Google us in response to future ads, events and articles. Most of our celebrities will not be revealed the first day - they will be rolled out to drive attention to what has already been seeded. When the campaign is finally presented to the General Public with major stars and press events and appearances on cable news, there will already be a ground swell of information so that it appears to be coming at people from all directions and all at once.
And of course, an early objective is causing people to ask “Who is John Galt”, er, I mean, “Why is BTS rising so much?”
Different demographics will be targeted at different points along the way. Initially, it will be about accumulating free game tokens and buying BitShares to score for your team. Gradually the HERO will be introduced as a way to score bigger. Then how to issue your own HERO will be introduced to maximize your power as the teams start to get competitive. Resources generated from those early stages will be used to fund better and better tools, games, and tutorials to make the whole process simpler to understand and more desirable to join.
So do not expect July 4th to reveal everything all at once. This is a year long campaign culminating in an event as big as the World Cup, the Super Bowl and my High School Homecoming Weekend all rolled into one - hopefully with its own Reality TV series tracking the twelve leading teams and their causes.
So expect things to start out like this on July 4th:
You still have a chance to get involved before the rest of the world hears about it.
Consider my "sneak preview" blog posts to be the equivalent of a 1000x "share drop" (a drop of information about the potential future value of your own shares). Those who find out about it a few months from know will still get this kind of informational "share drop", but the amount of campaign-powered growth remaining (size of the "share drop") will be going down every month.
This is not investment advice. Just sayin'...
"He who has ears to hear, let him hear" - Jesus Christ
Key Links to Heroic Content
Here are some of the best links for inquiring about us:
The Original HERO Definition Post - “The Hero from BitShares Island"
The HERO from BitShares Island
The Billion Hero Challenge Announcement
The Billion Hero Challenge
The Avant Garde Magazine Special Issue
Will Bitcoin Survive the HERO?
The Video
By far the best resource for new people is our “TED Talk” in front of a live studio audience in Hollywood. Everyone (that we respect) loves it for some reason. There is no better way to know all about us in one sitting.
Tutorials on How to Participate
How to Join the Hero Challenge as a Leader and Participant
Borrow HERO and Short It!
Key Web Sites
BitShares.org - Features of BitShares Overview
SovereignHero.com - A collection of information about the Hero currency offered on the BitShares platform.
The Hero Story - Nice Summary on one Web Page
Fabian's Heroic Wiki - Great documentation
Cryptofresh's Heroic Stats
Telegram Group of Heroic Proportions
Contrarian Articles - Risks, Special Case and Exceptions
Will HERO work or can you brute force the free market?
Who will pay the interest on HERO?
Elevator Speech
It's all about Honest Money. The hero is a stable, fast, appreciating market pegged asset that is backed by the equity of the platform which manages it. No counter party risk like other currencies backed by government debt or gold that may or may not be in a vault. And it grows, by definition, by 5% APR against the dollar. The Hero is borrowed into existence by someone who uses BTS as collateral - like a home equity loan uses your house as collateral. Except you can sell, trade, spend or hold the Hero like a coin.
Cheers!
Stan Larimer, President
Cryptonomex
The Godfather of BitShares and the Sovereign Hero
About the Author -- Stan Larimer
Follow Me On Steemit - The Social Media Platform That Pays
Please Connect To Me On Linkedin!
Greatest Hits
Bitcoin and the Three Laws of Robotics
Engineering Trust with Charles Hoskinson
The Origin of BitShares
Why I will never give up Christianity
I've created a non-trivial amount of HERO via borrowing on the DEX, it is an interesting experience.
Here is how this contest can make people very wealthy:
Buy BTS
Borrow HERO using BTS as collateral
Sell HERO for BTS at today's price
Wait for BTS to go up in value due to HERO contest
Buy HERO back for less than you sold it for
Return borrowed HERO to the DEX
My question is: what happens when the contest ends and everyone cashes out by returning their borrowed HERO?
By the time the prizes are awarded we will have global adoption and the incentives for using HEROs will be well understood. BitShares will also be highly profitable and taking those profits out of circulation and back into the reserve pool. This reduces supply just like the campaign is intended to do. Escape velocity will have been achieved and we will be on our way to the stars.
Interesting - after escape velocity has been achieved BTS + HERO could be a paradigm shift for wealth creation and preservation on a global scale.
When you are young, hold 80% BTS and 20% HERO. As you age shift the portfolio to more HERO and less BTS. Retire and live off of stable HERO income.
The implications are enough to reshape the entire world. That is not a joke.
Godspeed!
Hey John can you do a post and show how to do that step by step for us novices?
Sounds like you know what you are doing. By the way was it your bot that got you first to comment on Stan's post? (you said it in the video)
Great post Stan. I just finished your video where you were at the CRS production. It is truely mind boggling all the different possibilities you have presented. So much so its overwhelming. What a perfect storm in history we have for a financial revolution.
Its not July 4 yet, so if you had small amount to catch the wave before it started, would buy BTS or the Hero?
I'm too excited to try and think and figure it all out. This blows my mind!
I'm new here on steemit, (discovered it by Matt Trainer) and just getting started. This is going to be a wild ride!
I look forward to more from you, I'm following you.
The Hero is very conservative an gains 5% agains the dollar annually.
BTS is very volatile and can go up or down in big sudden swings.
We are trying to make it go up by a factor of 1000x in the coming year.
Judge for yourself whether our Billion Hero Challenge will help do that.
So how is that going?
I just wrote a quote for you john, and it goes like this Roses are red, violets are blue , you just earned a follower, hope i did too. Please upvote this so i can earn my first 10 dollars
Here you go. :)
Omfg did i acctualy earned 20dollar!?
This is a novel idea given that you will still be able to keep BTS shares. Brilliant!
Yes, it is an absolutely game changing strategy that will allow millions of people to create independent wealth
Also keep in mind that they can't cash out their collateral until someone sells HEROs back to them. The only way it could all be rapidly dumped is if people were holding both sides of their short positions. If we actually get real adoption by long term HERO holders, then it will be a large market cap market but there won't be enough HERO liquidity for everyone to destroy their HEROs at once. If that happens people shouldn't all want to sell at once, either, because it will be a healthy and growing market that provides real utility.
If somehow a few people shorted HEROs to themselves while pumping the reported BitShares price up to the target price with fake volume somehow and won the prize, they could all then dump their collateral and crash the price.
https://steemit.com/food/@jonuzi/delicious-my-lunch-asian-food-in-curry-flavor
good ELI5 thanks
my story
It was just like a dream it came suddenly made everything precious and now its all gone. :( My Incomplete Life Story [ Lets called it a precious Moment rather than story ]
I am a medic student and I was Posted at Duty and there was a medic girl too posted on the same department. [ I don’t wanna mention which profession was she or me, just want you to know both related to medical field]. We used to do our duties, as she used to assist me while I do dressing and other works. While describing her she was pretty girl with big eyes, cute face and soft hairs, overall she was very beautiful. I always wished I should talk to her but we were doing lots of works and with duty and busy schedule it was not possible. As I ain’t very forward guy who can talk and make good impression on first talk but I was there hoping for a good moment.
Few Days after I had night duty and By luck or by Chance or lets say coincidence she was there too. We had to do our paper works at night and she was there making files and there I was making Report formats, suddenly with courage I looked at her and smile and she replied me back. Then my heart was nervous whether to utter a word or not and by pulling some courage I started asking her college name and her current years. Slowly we started talking it was around 11 pm at night and we almost had done with our works. Even after the work we talked with each other.Then I asked her Insta Id and she gave it and I add her there itself. :) At around midnight I went to ICU and She was busy with her work, It was How we met.
After few days I messaged her in Insta and it was time of Nepali new year and she replied with instant and there after we started chatting till midnight and I asked for her Number and few days after, she gave her number as well. Then we started talking in phones till midnight. Being in medical field I was too busy with my study and stuffs so I was never so close to a girl and now suddenly everything changed. I experienced most beautiful and most awesome moment of my life. It was all very sweet talking with her at late nights. We even managed to meet. As we met 3-4 times. She was 4 years junior to me and I used to call her Bachaa and everything was perfect to a limit [ at least for me ]
Few days ago I went to a Tourist spot nearby with my brothers and friends. We were there for party, we enjoyed, were drunk [as I always drink to a limit] and went to riverside and there I was drinking beer and looking above to the open sky and while observing stars she [ my bachaa ] suddenly came to my mind and I missed her so much so I thought of calling her and took my phone but to alas [ bad luck or may be Graha Dasha] my phone was off and Charger was in room. But I missed her soo much so I asked my Bro’s cell and called her 3 times but she did not picked it up.
With huge misses I went to room charged my phone and slept. Next morning [ at around 6:00 am] I called her and she said me that She had recieved called from a number 3 times at midnight last night and I just said ow is that so [ As I thought It isnot necessary to explain everything there itself I would explain her after reaching home]
After 2-3 hours I reached home and messaged her than there she stand with very angry messages and text. I asked her why was she soo angry than she replied me that I had given her numbers to others [ as she said she found out the person through viber ] and I said it was me, I missed her so I called her but she called me liar for not explaining everything in morning itself. And she used some harsh words and said me she damn care whether I missed her or not. Her words were so Harsh and said now we shouldnot talk any more and past 2 days we havenot talked or messaged. But this time for me it’s going soo hard, I remember her every time. She comes in my mind all the time. These 2 days, It have been so difficult for me.
I don’t know whether It was my mistake to not let her know or what. I just want her to know that I used to love her and I love her now too. But what you would suggest me in this? What I should have done or What I should do now? Hoping for Positive Responses rather than just making fun of it. As I have gone through it and tomorrow any body can go from this so help me how to deal with it properly.
Thanks in Advance.
Alex Fredericks, our Marketing Partner from Digital Launch just asked me to change the title to Marketing not PR.
"PR is bought media and marketing is what drives adoption, sales and ROI"
Does anybody know if I can edit a post without resetting its vote count?
no reset of vote count after edit
Just a point of clarification - PR is not "bought media." (I've spent my entire career in PR.)
"Advertising" is "bought media."
a way to edit a post ..hmm...is usually you post a comment and ppl upvote to the top so can see correction.
I am not quite sure I can wrap my head around this project quite yet but by the looks of it, it is rising in strength and popularity and I really look forward to see how potent this is going to be. It has monumental implications and potential.
Thanks a bunch for sharing all this information with us.
May the force be with us all! All for one and one for all. Namaste :)
It's scary to think how much cryptocurrency might eventually be worth. In many ways we're potentially investing in something bigger than the internet. This is something that might be a huge fight against governments and the global elite. It is restructuring the world as we know it.
my story
It was just like a dream it came suddenly made everything precious and now its all gone. :( My Incomplete Life Story [ Lets called it a precious Moment rather than story ]
I am a medic student and I was Posted at Duty and there was a medic girl too posted on the same department. [ I don’t wanna mention which profession was she or me, just want you to know both related to medical field]. We used to do our duties, as she used to assist me while I do dressing and other works. While describing her she was pretty girl with big eyes, cute face and soft hairs, overall she was very beautiful. I always wished I should talk to her but we were doing lots of works and with duty and busy schedule it was not possible. As I ain’t very forward guy who can talk and make good impression on first talk but I was there hoping for a good moment.
Few Days after I had night duty and By luck or by Chance or lets say coincidence she was there too. We had to do our paper works at night and she was there making files and there I was making Report formats, suddenly with courage I looked at her and smile and she replied me back. Then my heart was nervous whether to utter a word or not and by pulling some courage I started asking her college name and her current years. Slowly we started talking it was around 11 pm at night and we almost had done with our works. Even after the work we talked with each other.Then I asked her Insta Id and she gave it and I add her there itself. :) At around midnight I went to ICU and She was busy with her work, It was How we met.
After few days I messaged her in Insta and it was time of Nepali new year and she replied with instant and there after we started chatting till midnight and I asked for her Number and few days after, she gave her number as well. Then we started talking in phones till midnight. Being in medical field I was too busy with my study and stuffs so I was never so close to a girl and now suddenly everything changed. I experienced most beautiful and most awesome moment of my life. It was all very sweet talking with her at late nights. We even managed to meet. As we met 3-4 times. She was 4 years junior to me and I used to call her Bachaa and everything was perfect to a limit [ at least for me ]
Few days ago I went to a Tourist spot nearby with my brothers and friends. We were there for party, we enjoyed, were drunk [as I always drink to a limit] and went to riverside and there I was drinking beer and looking above to the open sky and while observing stars she [ my bachaa ] suddenly came to my mind and I missed her so much so I thought of calling her and took my phone but to alas [ bad luck or may be Graha Dasha] my phone was off and Charger was in room. But I missed her soo much so I asked my Bro’s cell and called her 3 times but she did not picked it up.
With huge misses I went to room charged my phone and slept. Next morning [ at around 6:00 am] I called her and she said me that She had recieved called from a number 3 times at midnight last night and I just said ow is that so [ As I thought It isnot necessary to explain everything there itself I would explain her after reaching home]
After 2-3 hours I reached home and messaged her than there she stand with very angry messages and text. I asked her why was she soo angry than she replied me that I had given her numbers to others [ as she said she found out the person through viber ] and I said it was me, I missed her so I called her but she called me liar for not explaining everything in morning itself. And she used some harsh words and said me she damn care whether I missed her or not. Her words were so Harsh and said now we shouldnot talk any more and past 2 days we havenot talked or messaged. But this time for me it’s going soo hard, I remember her every time. She comes in my mind all the time. These 2 days, It have been so difficult for me.
I don’t know whether It was my mistake to not let her know or what. I just want her to know that I used to love her and I love her now too. But what you would suggest me in this? What I should have done or What I should do now? Hoping for Positive Responses rather than just making fun of it. As I have gone through it and tomorrow any body can go from this so help me how to deal with it properly.
Thanks in Advance.
plz follow me
Super, it's look like amazing, but IMHO bitsahres site and hero site deserve a better web desing. Come on Stan, I'm a big fan, but the actual design don't reflect the value of those amazing projects.
@stan I have been very bullish on Bitshares for some time and this article really helped me make that decision.
Two days later I am finally reading this! I am feeling very pleased at the caliber of marketing going into this- as it should! This is a $1,000,000,000 challenge for crying out loud! Thanks for the update. Hodling my little nest egg.
Resteemed!
too many info....overwhelming....
Can someone explain this hero hype??
Elevator Speech
It's all about Honest Money. The hero is a stable, fast, appreciating market pegged asset that is backed by the equity of the platform which manages it. No counter party risk like other currencies backed by government debt or gold that may or may not be in a vault. And it grows, by definition, by 5% APR against the dollar. The Hero is borrowed into existence by someone who uses BTS as collateral - like a home equity loan uses your house as collateral. Except you can sell, trade, spend or hold the Hero like a coin.
Thanks for explaining. Ithink bitshare is a real turn on the economy.
This sounds like a very interesting marketing campaign! How will the value of HERO grow by 5% APR in the off chance that you experience a less than desirable turnout? Will you be investing the HERO in tangible business ventures, or is the value you of the equity arbitrarily determined by the exchange?
The Hero is a market pegged asset that by definition grows by 5% against the 1913 dollar. The collateral that is backing it us used to guarantee that growth. The value of the collateral depends on market forces and may go up or down. Our marketing campaign is intended to keep a steady wind in the growth producing sails.
This is most helpful. Thank you! I am a firm BTS supporter.