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HERO is a stable crypto which follow the price of the USD + 5% per year.
The billion HERO campaign is a fund in HERO to be dispatch later to ten NGO when the fund will have reach 1 billion USD in value.

Thanks @chrisaiki, not sure why they don't just say that on the website! How will the fund reach $1 billion in value? Do people contribute money to the fund? Is there anything in return for contributing?

They are expecting VIP to contribute to the fund and with the interest the fund will grow by itself. Stan is giving the first million. It is a marketing campaign, try to make the buzz, people may want to participate to "something big". I like this idea very much.