Blackberry is positioned to take advantage of the next major shift in the evolution of the smartphone

Hey Steemit,

I've been thinking about BlackBerry (and more broadly the role of the smartphone culturally now) and have put together a rough outline of my thoughts. I wanted to get some feedback, opinions, start a broader discussion. I figured I'd ask my favourite community on the internet right now to chime in first :)

• Smartphones were the minimum viable product; pocket sized general purpose computing the natural extension of the idea
• The market was primed for a device centered around consumption
• Apple was able to recognize and capitalize on this with a product centered around effortless and beautiful consumption
• The iPhone was the perfect product for the market at the time
• The ethos behind every iPhone was elevating consumption to a level of art; the evolution of the display is an apt metaphor
• The iPhone has gradually started to compromise sane user experience purely for aesthetics
• That's why every model of the iPhone has been feeling slightly worse for the past few generations
• The consumer is now willing to accept compromises on behalf of consumption for a more general purpose computing machine
• Software keyboards are objectively worse than a well made hardware keyboard; see the BlackBerry Q10
• You can also swap the battery, which lasts for days, easily
• It is by no means perfect, BlackBerry certainly needs a creative vision
• They need to realize that their niche is broader than executives and professionals; it's really for creatives and creators.
• That is, power users who wish to produce and not consume
• People who do not mind minor compromises for the sake of durability, better battery life, cheap and easily replaceable components
• People do not want a device with a programmed lifespan of less than two years
• Even if BlackBerry marketed a device exclusively at writers (with a few software modifications as well) they could easily expand their market
• People are yearning for a device which gives customization and production more equal weighing to consumption and ascetics

P.S.
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