How does a blockchain application apply to movie theatre industry effectively?

Imagine you are running the movie theatre business and would like to get more cash in advance to strengthen cash flow, and to operate customer loyalty programme without high cost. 

Here's a successful case study for movie theatre business in Hong Kong by applying the free blockchain platform "ANX Blockchain Services" (ABS).  ABS is a free cloud-based platform powered by ANX INTERNATIONAL which allows businesses to develop their own customisable branded digital assets, digital wallets, digital asset exchange platforms, loyalty programmes. 

What are the limitations to movie theatre business?

Steve, the CEO of a movie theatre company in Hong Kong, says "Traditional card payments normally cost the business a high handling fee and take long time to complete transactions." 

In this case, Steve thought of switching payment methods in order to solve these issues using solutions such as pre-paid cards, coupons, or gift vouchers. However, these might have either higher costs or security issues. 

How does "ANX Blockchain Services" solve Steve's concern?

Create an online loyalty program system

Customers sign up for accounts at Steve's portal.  Then, customers are allowed to buy customised digital assets -  “MOVICOIN” at cinema’s ticketing office, online platform or POS system and store these on their digital wallets.

Ticket Purchase

When customers want to purchase tickets on the platform (via website / mobile app/ ticket office), they can send the “MOVICOIN” by scanning the QR code for movie ticket redemption. It’s easy and quick for them to reserve a seat for a blockbuster.

Refreshments

When customers buy refreshments at the cinema, they can pay by scanning the QR code address in a very simple way. This makes the purchase process fast and helps people flow management.

How does  "ANX Blockchain Services"  benefit the movie theatre business?

Customer Loyalty Programme

The advantages of using ABS not only shortens queueing time for customers, but also help to speed up the purchasing process.  Additionally, ABS helps to reduce costs concerning manpower, payment transaction, and customer relationship management.  What’s more, by using the collected data , the theatre business can analyse its VIPs behaviour for better customer relationship management or develop promotional strategies. They can develop loyalty programs for customers by using own system. For example, when a customer spends $100 on tickets or snacks, customer can receive one “MOVICOIN” which can be exchanged for tickets or refreshments in return.  

Scaleable

When the theatre business have built up a large membership database or when the business try to scale up its membership and loyalty programs, it can be costly using traditional methods since you need to print more coupon vouchers and membership cards to support the growth, install more POS hardware and upgrade your system to store more members’ details and transaction records. On the contrary, with ABS the business can scale up easily with no hardware or software installation needed, and reducing cost.

To know more about ANX Blockchain Services, click here to view more or sign up for free to experience the blockchain technology.