PwC survey: Most global companies are slow to adopt blockchain technology

Some companies have paused blockchain activities and enterprises, while others haven’t even got started.
Although the majority of business executives suggest that their companies are currently exploring some type of blockchain inititative, only a small proportion have active enterprises, while some have even paused activities.

New research released by multinational professional services firm PricewaterhouseCoopers (PwC) reveals that 504 out of 600 (84%) executives across 15 countries and territories have blockchain initiatives at their business.

Almost one third of executives said that their company’s blockchain projects are at the development stage (32.65%), while one fifth are still researching opportunities (20.41%). One in ten divulged that they were testing pilots (10.20%) and a similar proportion said that their technology is live and working (15.31%).

Those executives with little to no interest in blockchain technology cited costs (31%), uncertainty over where to begin (24%) and governance issues (14%) as the main deterrents.

Blockchain technology and other digitalized ecosystems have been identified as one of a handful of emerging technology trends that “blurs the line between man and machine”, according to Gartner.

PwC’s survey reports that the United States (29%), China (18%) and Australia (7%) are seen as leaders in the blockchain space. Many respondents (30%) expect China to outpace the US within the next three to five years.

Almost half of all executives surveyed named blockchain as the leading financial services development (46%). In spite of this, executives are less convinced (41%) this will be the case in the next three to five years.

Respondents identified regulatory uncertainty (48%) and trust (45%) as the leading barriers to adoption. Concern about regulatory uncertainty was highest in Germany (38%), Australia (37%) and the United Kingdom (32%). Concern about trust was most prominent in Singapore (37%), UAE (34%) and Hong Kong (35%).

However, a small number of executives (7.14%) explained that they have paused blockchain initiatives and about twice as many companies have not invested in any distributed ledger technology (DLT) at all (14.29%).

This means that only a fraction (25%) of the overall blockchain-for-business potential is actively in use.