Blockchain meets Entertainment: Spokkz is an initiative by Spuul to revolutionize the media industry.
History of Entertainment
Traditional means of transferring past events and experiences are expressed through the use of words, images, sounds and gestures, which are communicated though stories. These events are medium through which cultural values are transferred from one generation to another. This has been a well-known form of entertainment. Ancient folks usually tell stories while camping, they gather round a fire, while listening to stories about their previous heroes, or tales about other cultures.
Storytelling has developed over the years, and it is expressed in various forms. Many entertainments, including storytelling but especially music and drama, remain familiar but have developed into a wide variety of form to suit a very wide range of personal preferences and cultural expression. Many types are blended or supported by other forms. For example, drama, stories and banqueting (or dining) are commonly enhanced by music; sport and games are incorporated into other activities to increase appeal
The problem
Today Entertainment has taken a whole new dimension. This is because every country has identified the economic importance of entertainment. Some country have developed their own entertainment industries, while others benefit from the creation of other countries. In developed countries like the United States, Holywood dominates, in Asia, a lot of industries like the Bollywood,chinese and korean movie industry all have something to offer the entertainment industry. With the fast rising pace of the entertainment industry, the type of productions delivered has been questioned over time, leaving viewers with little or no choice. Quality Content creation and delivery has been a major challenge facing most entertainment industry. Some major issue that needs urgent attention includes;
Funding
The entertainment industry is very capital intensive, although, there have been massive records of great returns. The issue of funding is the battle young startups in the entertainment industries face. Bright minds with great ideas are faced the challenge of raising the enough capital to bring their ideas to life.
Postproduction
After the content is created, it is then either pre-sold or sold postproduction to cinemas, TV broadcasters and other distributors. This presents significant risks to the producers as they need to fund the creation of the content until it goes live with no clear idea whether they will be able to cover their production costs.
Content Optimization
Creators are increasingly losing their ability to optimise their earnings as intermediaries like cinema chains, OTT players, YouTube, etc. are taking the lion’s share of the revenues with less and less going to the content creators themselves.
Desired Reach
Advertisers are increasingly unable to measure their effectiveness in reaching their audience. Digital advertising has become increasingly complex and with the growing importance of third party affiliate networks, advertisers are paying for advertising and promotions but the effectiveness and measurement of this has become more and more opaque and less reliable.
Viewer’s participation
Viewers are not acknowledged for their contributions. The data provided by viewers such as reviews, ratings, and other forms of commentaries are immensely valuable but they are not rewarded in any way. In fact, on platforms like YouTube, the viewer has become the commodity and advertisers are provided tools to target his/her likes and preferences.
Our Solution and Benefits to Token Holders
Spuul’s community users can directly select and fund specific Movie projects through a new wallet feature that will be enabled for all users using the blockchain with spokkz token. The benefit of this method of funding is that Spuul may procure exclusive streaming content for the subscriber base exchange for a percentage of the Movie or TV Show. This stake in the Movie or TV Show allows Spuul to receive revenues in the form of royalties over the life time of the Movie or TV Show.
Over time, this enables Spuul to build a catalogue of Content and Intellectual Property which could increase its asset base substantially. In another strategic initiative, Spuul also intends to use the SPOKKZ tokens to incentivize its user community to contribute reviews, comments, subtitling, etc., with the objective of creating a social platform for people interested in movies, fashion, songs and movie stars.
The Future
With over 60 million users on the SPUUL platform and also having new innovative hybrid product currently has over 180 linear channels and over 1,000 movies, which provides users and subscribers the ability to watch and/or record their favorite content on any digital device as they wish. Spuul’s focus has been delivering Premium Indian streaming content to viewers all over the world. Now as part of its expansion outside of Indian content, Spuul is planning to deliver content in other major Asian languages. The languages offered, with the exception of English, will include Korean, Japanese, Mandarin, Spanish, Indonesian, Thai, Filipino and more will be added later.
As Spuul brings in more Projects to the ecosystem, Spuul will become the center for creative people to launch content and communicate with their customers and fan bases.
ICO DETAILS
Spuul will generate a total of 1 billion SPOKKZ. The minimum raise will be $5million and the hard cap is $19.68 million and the tokens will be allocated in the following manner:
| Token allocated for | Percentage Allocated | No of Tokens |
|---|---|---|
| Running Economy | 43% | 430,000,000 |
| Public Sale | 30% | 300,000,000 |
| Team | 14% | 140,000,000 |
| Advisors | 6% | 60,000,000 |
| Legal & Marketing | 6% | 60,000,000 |
| Bounty | 1% | 10,000,000 |
| Total | 100% | 1,000,000,000 |
The Token value during the public release has been set at US$0.08 per
Token.
Token Sale and Discount Structure
| Token Release Stage | Discount | % of Issue | Price US$/Token | Date of Closing |
|---|---|---|---|---|
| Strategic Investors | 50% | 15% | $0.040 | 15/6/18 |
| Pre-Sale | 15% | 70% | $0.068 | 30/6/18 |
| Crowd Sale | 0% | 15% | $0.080 | 15/7/18 |
Use of Proceeds
| Item | Percentage Spend | Allocation |
|---|---|---|
| Content Funding & Acquisition | 50% | $9,840,000 |
| Marketing & Content Promotion | 21% | $4,132,800 |
| Platform Software & Operations | 21% | $4,132,800 |
| Expenses & Contingency | 8% | $1,574,400 |
Our Airdrop is Live , please be on the look out. >>>>>>>>>The Spokkz Airdrop is ongoing! Talk to the bot and follow the instructions to get your tokens:
10 SPKZ per signup, and 10 SPKZ per refferal. 10 SPKZ = 80 cents at ICO price
Spokkz Powered by Zilliqa — Scale Meets Speed!
For more information please visit our website and social media platforms
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MEDIUM
Written by Primate
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