Toyota Uses Blockchain Tech to Reduce Fraud in Digital Advertising Campaigns

Inouye reportedly said that Toyota "wanted to go deeper into the programmatic space in particular because it is an area [where] quite frankly, we don't have transparency and visibility.” According to AdAge, the company now plans to extend its deal with Lucidity beyond the originally planned three-week test. Inouye added:

"We are in discussions to take it to the next step and [test] further with additional campaigns for a longer period of time. We feel that if we go longer we would see stronger results."

Tom Scott, Media Director at Saatchi & Saatchi, stated that "even with high standards of anti-fraud and viewability filters already built in, Lucidity was able to deliver significant value-add by further optimizing the campaign." He added:

"The ability to have access to a transparent, clean set of data from across the programmatic supply chain is game-changing. We're empowered to take action, and this is the first time we've been able to use blockchain technology to eliminate waste and optimize our ad buy in this way."

Blockchain has been actively deployed within the media industry to address transparency issues like fake traffic counts, bot clicks and domain spoofing, as well as audit ad transactions. In June, global ad software giant Mediaocean partnered with IBM to use blockchain to bring transparency to the “entire lifecycle of an advertiser's media dollar flow.”

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https://cointelegraph.com/news/toyota-uses-blockchain-tech-to-reduce-fraud-in-digital-advertising-campaigns