WONO - The Blockchain P2P Marketplace for Everyone - Part 2 The upcoming ICO

In my second article on the WONO project, I would like to introduce the upcoming ICO and try to explain the pros and cons (if any are there at all).

However, as always, I would like to point out that my articles are never and in no way any financial advice. They represent solely my opinion on a project nothing more, and I have studied them extensively for my purpose. As with any decision in life, everyone has to self-responsible to get their own opinion based on research. I leave the advice on financial matters to the professionals

The ICO (Initial Coin Offering) should be known to most, but I would like to summarise the topic first briefly.

An ICO is a pre-sale of coins or tokens to get the necessary funds for a project or the start of the company. We all know it as Crowdfunding or Kickstarter from other areas of life. Some companies prefer a very short ICO phase and others stretch it for up to a year. Both have their advantages and disadvantages.

Almost all projects divide their advance sales into several phases. These differ by the percentage of bonuses, the number of existing tokens or coins and especially in which timeframe they will take place. Not infrequently, there is a first private pre-sales phase in which only investors can invest with large sums of money. They, therefore, get the most significant bonus and, help with their investment, the project on the jumps. This phase is usually not added to the official ICO and can well be performed months before the actual start.

Then follows a pre-ICO phase and then the actual crowdsale ICO phase (s). The sooner you get into an ICO, the bigger the bonus you get per purchase.

Which style of an ICO has the WONO team decided on?

First and foremost, I must confess that I have rarely seen such a transparent representation of token sales as the WONO team presents us. Every aspect is given in great detail.

I want to start with a fundamental fact to Crowdsale. A full 60% of the total number of tokens will be offered for sale in the ICO. This fact is a very definite amount and clearly shows that the team wants to give the utility token full effect immediately.

47,500,000 tokens will be offered for purchase between 06.08.2018 and 30.09.2018 for a base price of $ 0.50.

There will be the following ICO phases:

The Token Sale will consist of a PRE-ICO in two stages and the Cowdsale ICO in three phases. The respective bonuses are as follows:

1st Phase Pre-ICO - 30% Bonus (15% frozen for two months)
2nd Phase Pre-ICO - 25% Bonus (10% frozen for two months)
3rd Phase ICO - 10 % Bonus
4th Phase ICO - 5% Bonus
5th Phase ICO - No Bonus

The entire ICO is built in such a dynamic way which I've never seen before. The team has invested a lot of time and effort to make an excellent start for everyone involved.

For one thing, they have a two-month lock up phase on all bonuses over 15%. This will protect the value of the tokens once they are released to trading on the various crypto exchanges. A genius move if you ask me. However, that's not all.

The distribution of funds from the ICO revenues to the investments in the future of the project changes with each higher level in the plan of the ICO. This is shown very well in the following graphics.

In detail, when reaching the soft cap of 7,000,000 USD, the money will be distributed in the following percentages to the departments of the project.

Community - 5%
Business - 10%
Legal - 15%
Marketing - 15%
Engineering / product development - 55%

I see a strong focus on the further development of the project with a total of 55% of the total revenue and thus the WONO team is at eye level with many other projects. I welcome these high reserves as an essential part as it forms the basis of the longevity of the company. On the other hand, if the team achieves the „Moderate“ Level with its Initial Coin Offering, which is set at $ 10,000,000, then the proportion of the money which goes into marketing will increase by as much as 7%. The team takes the added percentages from the Development and Legal sections.

On the other hand, if the ICO reaches the „Average“ level of $ 15,000,000, the marketing gets a renewed boost that continues until the hard cap has been reached. The distribution will look like this if the WONO Team achieves their wanted goal.

Community - 10%
Business - 10%
Legal - 10%
Marketing - 30%
Engineering / product development - 40%

It is quite clear that the WONO team will then have reached substantial grounds in case of the hard cap level, to get the project with advertising pushed into the awareness of the crypto public. The development and all other areas are fully secured, and thus the extra money can go into marketing.

I am impressed by the strategy the team has chosen here, and everything speaks in favour of an excellent planning team. Precisely to this point, I will come back to my article about the team, but the upcoming third article will turn to another topic.

To conclude this second article, I would like to point out one crucial point. Each future investor should self-responsibly form their own opinion about a project in which he/she wants to invest. Any reporting on an ICO is only an opinion of the creator of the material. This is important to note for everyone.

Upvoting my work on Steemit does not hurt you, but it does mean a lot to me. Thanks a lot for this.

The following links will take you to all important pages and channels of the WONO project:

Website: https://wono.io/
Telegram: https://t.me/wonoworld
Facebook: https://fb.me/wonoworld
Twitter: https://twitter.com/wonoworld
Medium: https://medium.com/@wonoworld
Bitcointalk: https://bitcointalk.org/index.php?topic=3398728
Steemit: https://steemit.com/@wonoworld
Linkedin: https://www.linkedin.com/company/wonoworld/
Instagram: https://www.instagram.com/wonoworld/
Reddit: https://www.reddit.com/user/wonoworld
Github: https://github.com/wonorepo
Youtube: https://www.youtube.com/channel/UCiOBgJO_VZm-rDXLMi6IP2A
Whitepaper: https://wono.io/assets/i18n/en/wp.pdf

Here is the link to my first WONO article: https://steemit.com/deutsch/@desposyni/wono-the-blockchain-p2p-marketplace-for-everyone-part-1-overview