Ben and Jerry’s In London Using Blockchain to Offset Carbon Emissions

A Ben and Jerry’s store in London is partnering with the Poseidon Foundation to make their business carbon neutral. For every ice cream sold, the store will purchase a penny of carbon credits and offer customers the opportunity to buy an additional penny of carbon credits. Poseidon has its own native cryptocurrency on the Stellar blockchain.

Stellar was chosen because it has practically no transaction fees, facilitating the microtransactions of one penny. Additionally, Stellar is environmentally friendly, only releasing 0.000015 kg of carbon dioxide per transaction, as opposed to Bitcoin which currently releases an estimated 310.75 kg of carbon dioxide per transaction due to the electricity consumption needed for mining.

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