Wow, great innovation...First of all when I think about the effort that content creators put into creating good content and then pirated versions cuts them short of well deserved earnings it's so sad. But with this I think it's rather wonderful that users connect with content creators directly as regards payments. With this the content creators are encouraged to put more effort at originality because they get the deserved rewards for excellence and efforts or otherwise. Thumbs up for the creators of white rabbit. God bless.