Financial Education - Sales in a business context of buyers and sellers

In accordance with my previous articles, sales are the lifeblood of any business organization, since they constitute the set of activities that lead to the transmission of goods and services that generate income for organizations.

From the accounting and financial point of view, sales is the total amount collected for products or services rendered. In any case, sales is the heart of any business, it is the fundamental activity of any business venture.

It is about bringing buyers and sellers together, and it is the job of the entire organization to make this meeting successful. For some, selling is a kind of art based on persuasion. For others it is more of a science, based on a methodological approach.

In which a series of steps are followed until the potential customer is convinced that the product or service being offered will lead him to achieve his objectives in an economical way.

A sale involves at least three activities: 1) cultivating a potential buyer, 2) making him understand the characteristics and advantages of the product or service, and 3) closing the sale, i.e., agreeing on terms and price. Depending on the product, the market, and other aspects, the process may vary or place greater emphasis on one of the activities.