We hear so much about how to write blogs, but its a lot deeper than that. Why because people absorb facts and theory differently. So putting things differently, this way and that way, somehow makes a connection and a new thought and concept is born in the minds of people. I learnt this by teaching art. When you think people will understand the simple things, they don't even understand the well known basics to follow you anyway. Example: one day a student asked, "What does 'composition' mean?" Well that blew me away I can tell you! I gave her different explanations: Consider for information, a person composing music. What is he doing? He is putting together elements of sound together, so they ride comfortably together, to create harmony.