Introducing Loyela: The world’s first blockchain-based “Smart Loyalty” protocol
Next generation customer loyalty and rewards platform that enables brands to build deeper customer relationships that loyalty programs help them increase their relative share of wallet and create deeper and enduring relationships with consumers, the industry has a long way to go to realize its full potential.
Today the loyalty industry has the power to touch more than 100 million merchants serving more than 3.4 billion customers worldwide through transactions worth greater than $34T per year, with strong growth predicted in the future. The traditional loyalty industry is plagued with issues including poor customer experience, irrelevance of rewards and an inability to connect with Millennials.
Loyela is the world’s first Smart Loyalty© protocol that revolutionizes the experience for both merchants and customers. Tokenization of the rewards program using blockchain opens a wealth of possibilities and opportunities for creating truly delightful and valuable loyalty programs that foster loyalty and engagement, while also making loyalty programs scalable and interoperable.
Many companies have not linked their social media initiatives successfully with their loyalty programs. It is a challenge to turn thousands of likes on Facebook and retweets on Twitter into actual business.
Using the Loyela platform, merchants can configure rewards for a variety of social activities promoting the brand. It gives brands a robust tool to engage with their customers in a meaningful and authentic way. Powerful AI analytics also provides merchants with insights to create meaningful and ultra-personalized campaigns.
“There is a huge opportunity to effectively disrupt and reinvent customer loyalty programs. Mobile phones, social media, blockchain and AI enable brands to boost conversions and build relationships,” said Swati Joshi, CEO of Loyela.
Users earn tokens, which can be exchanged peer to peer. The rewards can also be transferred to friends and family. This is accomplished through a seamless experience with instant crediting of reward points from multiple merchants globally. There is one dashboard and app to earn, manage and redeem rewards points.
Security is enhanced by blockchain technology. Customers have full control over their data ownership, and they can monetize it using Loyela’s platform.
Loyela is piloting the protocol with a test group of merchants and consumers. In August the company will launch a crowdsale with an ICO scheduled for September 2018.
For complete information, please visit: http://www.loyela.com/tokensale/
Media Contact: [email protected]
Loyela
190 Clemenceau Avenue, #06-01,
Singapore 239924
This article was originally posted on our blog: https://btcupload.com/bitcoin-news-blog/introducing-loyela-the-worlds-first-blockchain-based-smart-loyalty-protocol
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How does this compare to Qiibee?
Qiibee is a blockchain based loyalty program.
Loyela is a protocol that allows enterprises to create or upgrade their loyalty programs through blockchain. Loyela Rewards is an app that allows small businesses to join in a network where everybody benefits through wider access to shopper base and hence greater customer acquisition. Loyela also integrates behaviour based loyalty which makes it unique - enabling businesses to reward not just for transactions, but also social sharing, liking, commenting, creating content, participating in business events etc.
OK. Behavior based in addition. As a protocol, can it have even wider applications?
Yes there are a number of applications. Also scalable, interoperable and secure. Here is a link to recent interview with CEO, Swati Joshi.
https://www.superbcrew.com/loyela-creates-the-future-of-loyalty-programs-through-blockchain-and-ai/
Thanks. Yes, scalability seems to be at the center of the project. So the release is about a year away.