This is one thing that is in the back of my mind as well, how much control can we and should we leave to some technology ? This does seem like the next step though and it makes perfect sense, but it is indeed a very ambitious program. What I am wondering though, concerning the example they made that you are out in the wilderness as someone gets hurt and pillar arranges for a helicopter to pick you up and it broker all the deals and stuff. Firstly will pillar be the one deciding which helicopter company should do this service ? Will they tell you what is a reasonable price ? This is kind of a bad example as it's an emergency, however it brings to question what kind of power is then going to be in Pillars hands? They will be the direct link between the customer and business how will we know that they will broker the best deal for us and that there is not a lot of sponsored money in the background deciding who gets the job?