Be part of the solution...

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The thing about waste is that we’re all part of the problem - and the solution.

Regardless of what manufacturers, retailers and governments do, it’s our role in the circular economy that is arguably the most important. Even if we had the perfect infrastructure for handling 100% of our waste in a sustainable way, it would still fail if the general public didn’t step-up and take responsibility for the waste they produce - person-for-person, every single day, on an individual basis. Changing our personal routines and habits is absolutely vital to making this problem go away. Starting today, you can genuinely make a difference here.

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We understand that you can’t cure deadly diseases, rid the world of poverty or achieve peace for all mankind on your own. But next time you’re looking at images of an overflowing waste bin, a festering landfill site or an ocean paradise littered with miles of floating single-use plastics, don’t think to yourself “somebody should do something about that”. Just be a somebody who does.