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RE: How to Market an ICO - A 5-step action plan to launch your solution: Action 2: Building awareness and authority with a project website
Create FOMO on the front page of your project website by including a graphic of the token sale structure. From this graphic send the prospect through to the webpage that further explains the advantages of taking action now. Provide a clear call-to-action that instils a FOMO.
So your best advice to a new ICO is to trick users into FOMOing? Isn't there anyone in marketing who will suggest an honest and straightforward strategy?